This month we published Changing Practices of Tourism Stakeholders in Covid-19 Affected Destinations edited by Erdinç Çakmak, Rami K. Isaac and Richard Butler. In this post the editors explain the importance of focusing on stakeholders in this context.
The Covid-19 pandemic caused unprecedented impacts on tourism at all scales, from local to international, and its effects are likely to be felt for some years to come, even when tourism numbers recover to pre-Covid levels. One of the major impacts has been the way in which the many and varied stakeholders in tourism have reacted to the travails of the pandemic and the restrictions imposed by most governments. Our new book includes a range of adjustments and changes established by greatly varying stakeholders in different countries and settings during the course of the pandemic.
One of the common factors emerging from the chapters is that many of the individual stakeholders discussed in the volume were forced to make their own adjustments to survive the pandemic, both economically and literally. Such a situation came about because, for many small stakeholders, their concerns were not noted or were ignored by government agencies responsible for handling the responses to the pandemic. In some cases, even with their own tourism industry segment, many enterprises were too small to be given attention, and ‘fell through the cracks”. Thus, many had to improvise and change their approach to visitors in order to stay in business, and while some of the responses were individually unique, e.g. in the case of small operators in Iran, in other cases, where the scale was very different, e.g. in the airline industry, some ‘solutions’ were shared and applied in similar ways in very different circumstances.
One of the interesting features of the book is the variation in responses in different cultural and religious situations, with some stakeholders changing operations, and others placing trust in their faith and continuing to operate with little change in behaviour. When looking to the future, some commentators are pessimistic in terms of continued fear of infections and negative attitudes towards foreign visitors by residents of destinations areas, and there is a general lack of confidence that governments will be prepared or effective in the case of future pandemics, based on experiences from Covid-19. While many sectors and academics forecasted the epidemic as a potential for transformation, it remains philosophical and theoretical, with no proof that travellers or the travel industry are truly embracing proximity tourism, staycation, and ‘new urban tourism’.
For more information about this book please see our website.
If you found this interesting, you might also like Tourism and Resilience by C. Michael Hall, Girish Prayag and Alberto Amore.