We have recently launched our latest ebook initiative, which aims to give customers greater flexibility in terms of where and how they can read our books. Tucked inside the paperback copy of each of the books involved in the trial is a special bookmark. This bookmark has a code printed on it which, when redeemed in the ebook section of our website, enables the owner of the paperback to buy a copy of the ebook at a fraction of its usual price – the discount is 80 or 90%!
The idea behind this initiative is that many of our readers have told us that they much prefer a printed copy of the book for everyday use. However, sometimes, perhaps when away at a conference, our readers desperately want to quickly check something in a book, which they know they have on their bookshelf at home but didn’t bring with them. We are hoping that this will really help out in such instances by enabling cheap access to an already owned book from anywhere in the world.
The books involved in the trial are:
- A Parents’ and Teachers’ Guide to Bilingualism
- The Language of Adult Immigrants
- Flexible Multilingual Education
- Railway Heritage and Tourism
- European Tourism Planning and Organisation Systems
So look out for a special bookmark if you buy a copy of these paperbacks and do let us know if you think this is a good idea. If it is successful we may well roll it out onto all our paperbacks in the future – watch this space!