New ebook initiative!

We have recently launched our latest ebook initiative, which aims to give customers greater flexibility in terms of where and how they can read our books.  Tucked inside the paperback copy of each of the books involved in the trial is a special bookmark.  This bookmark has a code printed on it which, when redeemed in the ebook section of our website, enables the owner of the paperback to buy a copy of the ebook at a fraction of its usual price – the discount is 80 or 90%!

Bookmarks

Bookmarks

The idea behind this initiative is that many of our readers have told us that they much prefer a printed copy of the book for everyday use.  However, sometimes, perhaps when away at a conference, our readers desperately want to quickly check something in a book, which they know they have on their bookshelf at home but didn’t bring with them. We are hoping that this will really help out in such instances by enabling cheap access to an already owned book from anywhere in the world.

The books involved in the trial are:

So look out for a special bookmark if you buy a copy of these paperbacks and do let us know if you think this is a good idea.  If it is successful we may well roll it out onto all our paperbacks in the future – watch this space!

One Response to New ebook initiative!

  1. […] As usual, we brought a wide selection of our latest books with us and the delegates snapped up the special conference discount that we always offer.  The bestselling books of the conference were Identity and Language Learning (2nd Edition) by Bonny Norton, Jan Blommaert’s two books Ethnography, Superdiversity and Linguistic Landscapes and Ethnographic Fieldwork (with Dong Jie), the new 4th edition of Colin Baker’s best-selling book A Parents’ and Teachers’ Guide to Bilingualism and Flexible Multilingual Education by Jean-Jacques Weber.  The latter two books are both part of our trial bookmark scheme which you can read about here. […]

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