Last week I attended the World Travel Market in London to attend a book launch for a couple of our recent titles. Dimitrios Buhalis, one of the editors of Trends in European Tourism Planning and Organisation and European Tourism Planning and Organisation Systems, organised a launch event for the books after the Tourism Futures Forum. All three editors of the books, Carlos Costa, Emese Panyik and Dimitrios Buhalis, attended the event as well as several chapter authors.
The tourism planning books are key titles from our Aspects of Tourism series and it was a great opportunity to showcase the books to a new audience. Two of the editors travelled from Portugal to be there and other authors came from the Czech Republic and Sweden. There were several short presentations giving the audience a taste of the book and introducing the main topics.
The Tourism Futures Forum was also an interesting opportunity to hear what industry professionals as well as leading tourism academics saw as the key trends for the future of tourism. Channel View author Ian Yeoman (author of 2050 – Tomorrow’s Tourism) whose main area of research is the future of tourism started off the forum which discussed various developments in tourism such as the use of technology on holiday, the search for ‘authenticity’ in foreign countries and businesses such as airbnb.
The World Travel Market is a key event for the travel industry and is attended by many thousands of travel professionals. All countries are represented and there are many spectacular displays exhibiting the attractions of many different destinations.
For more information about the books please see our website:
Trends in European Tourism Planning and Organisation
European Tourism Planning and Organisation Systems