Top 10 Tips for Filling in Your Author Questionnaire

Anyone that publishes with us will be asked to submit an important document along with their final manuscript – the author questionnaire. In this post we share our top 10 tips for filling it in. 

We look at your AQ in our monthly marketing meeting and use it as a basis for your book’s marketing plan

Your author questionnaire is the place to include all information about your book, including key selling points, ideas for marketing and any marketing contacts you might already have. It’s the starting point for creating our marketing plan for your book so the more information you can provide, the more we can do to promote your book.

  1. Contact details. Please including postal and email addresses for yourself and your co-authors and co-editors. We need to contact you and your co-authors throughout the process and it is helpful to have all your details at the start.
  2. Unique selling points. These help us to focus on what booksellers and customers will find interesting about your book and what makes it different from existing titles. The more points you can provide, the more attractive your book will be.
  3. Readership. Please provide detailed information about the subject interests and level of readers for your book, for example, undergraduate students of sociolinguistics, postgraduate students working in cultural studies or academic researchers interested in tourism and religion. We are looking for information on the main target audience so please don’t include the general reader unless your book is likely to have a large mainstream audience.
  4. Keywords. Think about the sort of search terms people might use when looking for your book. These terms are entered into our database and they are sent out in our data feed to booksellers and retailers.
  5. Conferences. If you’re going to be speaking at or attending a conference, please let us know. We will always try to arrange for publicity for your book to be sent to relevant conferences, particularly if you are giving a talk. It is helpful for us to have as much notice as possible to organise this as it can sometimes take a while to ship books and publicity materials to international conferences.
  6. Social networks. Your own contacts and networks are an invaluable resource. You can post about your book on Facebook, Twitter or other social media sites so that your friends and colleagues know that your book is coming out soon. A few months before publication we will send you a special discount code for preorders so you can encourage people to order the book.
  7. Personal contacts. Please let us know if you have any specific contacts in any national or international media (newspapers, magazines, radio etc) who are likely to review or feature your book. This may not be relevant for all books, but if your book is related to a topic that is often covered in the news then it might be picked up. Similarly, please list any details of relevant organisations, groups or societies which might be interested in your book.
  8. Book prizes. If your book is eligible for any prizes or awards, please let us know. We are always happy to enter your book providing it meets all the entry criteria.
  9. Complimentary copies. We are happy to send up to 5 hard copies and 5 ebooks of your book to people of your choice. We usually suggest that you list influential people in your field who will be interested in your work and may help promote it, but really the choice is yours!
  10. Any other marketing ideas? If you have any other ideas for marketing your book, we are always happy to work with you on these. Just provide any suggestions you might have along with relevant details on the questionnaire and we’ll do our best to make it happen!

If you have any other queries about your author questionnaire, please contact your commissioning editor.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s