Publishing Workshop, Lund University, Sweden, November 2018

In this post Sarah talks about her recent visit to Lund University in Sweden where she co-facilitated a publishing workshop.

Planning, Preparing and Publishing a Book Manuscript
Department of Service Management, Lund University, 21st November 2018
Facilitators: Dianne Dredge, Johan Edelheim and Sarah Williams
Organiser: Erika Andersson Cederholm

At the TEFI conference in June, Dianne Dredge asked me if I’d be interested in taking part in an event she was putting together designed to encourage academics who are new to book publishing. Fast forward five months and I was on my way to the Helsingborg campus of Lund University to help facilitate a publishing workshop on preparing a book proposal and manuscript!

Dianne’s vision for the day centred around helping each of the 12 participants develop a book idea and we started the day by everyone sharing the titles of the book they would most like to write. The workshop was split into two parts – the morning focused on understanding the publishing process and looking at different writing strategies. Johan shared his experiences of adapting his PhD thesis into a book (the bestselling Tourist Attractions) and all it can entail – and the main points to focus on when you embark on the rewriting process. The afternoon was more interactive, when we went in-depth into developing a proposal. The ultimate outcomes for the workshop were:

  • Strategies, tips and advice.
  • Inspiration through shared experience.
  • Build your ‘keep me grounded’ network.
  • A basic template of your proposal.
  • Feedback on your ideas.
  • A plan to get you started.

 

It was great that each participant enthusiastically and openly shared their ideas, and their writing motivations and challenges. As well as explaining the publishing process to everyone, I certainly learned a lot about authors’ processes when it comes to writing – things that I will definitely bear in mind next time I’m chasing someone for a late manuscript!

For the afternoon session on developing a proposal, Dianne had prepared a Lean Book Concept Canvas (an adaptation of a business model canvas – see the beautifully-illustrated jpeg below!) The idea for this was so the participants could develop their ideas in a more organic way before starting on the proposal template guidelines.

Lean Book Concept Canvas A3 new
Lean Book Concept Canvas

The book ideas that were pitched were strong and it was useful to be there on the spot to provide guidance (for me it was like having one of our in-house editorial meetings but where authors were present for face-to-face feedback!) on things like really thinking about who your audience is and reworking the title so it gives a good idea of what the book is about.

It was a great event to be part of thanks to Dianne’s overall vision and preparation for the day and Johan’s openness in sharing his experiences and sage advice. And to Erika Andersson Cederholm’s efficient organisation – including the fika and AW – wholeheartedly appreciated!

I had time on my return via Copenhagen for a fun visit to Tivoli Gardens with Dianne and one of the workshop participants, Giang Phi – though we didn’t manage a visit to Santa Claus this time round!

 

Dianne and I would like to hold this event elsewhere in the future – so watch this space!

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