The Frankfurt Book Fair is one of our most important events each year to promote our publications, meet with our bookselling and distribution contacts, learn about the future trends in publishing, and generally take the pulse of the industry for the next year. It is always an exhausting week, with back-to-back meetings set every 30 minutes for three days, and socialising and networking opportunities in the evenings.
With such a punishing schedule at the fair, we have always felt that we should make the travel as pleasant and as relaxing as possible, and so in recent years we have taken a scenic drive with an overnight ferry trip and lunch stops in the beautiful Rhine valley to enjoy. Following a car accident that left my car unusable just weeks before the fair this year, we were left with a decision to make. Should we fly to the fair? In the 22 years that I’ve been visiting the fair, I have only flown twice, and the memory of Frankfurt airport full of tens of thousands of book trade contacts trying to leave the city after the fair is firmly etched on my memory, so we decided to return to travelling by train. In the five years since I last travelled by train, connections and frequency of trains along the route have improved, and as such we were easily able to leave Bristol in the early morning, and with just one cross-London underground trip and a change of trains in Brussels, we arrived in Frankfurt by the mid-afternoon to set up our stand. During this time we were able to sit back and relax, eat at our seats in the train, and spread our work out and prepare for our meetings in a very civilised manner. We were even lucky enough to have our own compartment on the Brussels-Frankfurt leg of the journey, which felt very like a step back to the age of Agatha Christie. Thankfully though there were no mysteries to be solved!
After three days of successful meetings at the fair, we again boarded the train at Frankfurt Hauptbahnhof, and were able to write up all of our post-book fair reports during the first leg of the journey, before a quick lunch at Brussels Midi. The train connections worked seamlessly, and we were back in Bristol in time for dinner on the Saturday evening.
We may have saved a few hours had we travelled by air, but by taking the train we saved ourselves the trouble of first travelling to the airport, then the hassle of check-in, security, and then waiting in departures, before a cramped flight and another wait for bags. Coupled with the environmental benefit of travelling by train, it really wasn’t a difficult choice and it’s one that we will most likely choose to make again in the future!
Ever wondered what the Frankfurt Book Fair is like? In 2017 Laura and Tommi filmed every aisle of every hall! You can watch the video here.