What Opportunities do Modelling and Simulation Techniques Offer to Researchers and Practitioners?

We recently published Modelling and Simulations for Tourism and Hospitality by Jacopo A. Baggio and Rodolfo Baggio. In this post the authors explain the need for new methods in tourism and hospitality research.

Tourism is a complex phenomenon because of the many interdependent activities and organizations that deal with the movement of millions of people across the world for the most diverse purposes. The enterprise of understanding tourism’s main characteristics and attempting to predict future behaviors of tourism systems is thus complex. What is more, there is no satisfactory definition for “tourism”, despite a vast and enduring effort of a wide number of scholars and practitioners, thus making the endeavors of rigorously framing many questions even more difficult.

This complexity, as many scholars have recognized in recent times, requires tools and methods that are more sophisticated than the qualitative and quantitative techniques traditionally employed.

Today there are a number of methods that are facilitated by the availability of good hardware and software applications, which can be used to model systems and phenomena, and stimulate possible configurations and the effects that these have on many dynamic processes. These tools come from the work done in several different disciplines but are, however, not very widely diffused in the tourism and hospitality domain, even though they could prove quite effective in analyzing, assessing and predicting complex systems and phenomena, such as those observed in tourism and hospitality.

In recent years we have studied and used many of these methods, applying them in different contexts, often with a special focus on issues connected with the tourism and hospitality domains.

In Modelling and Simulation for Tourism and Hospitality we provide an introduction to the main opportunities modelling and simulation techniques and tools offer to researchers and practitioners. The approach we follow is mainly “practical”. We do not delve into complicated theoretical descriptions of the methods, and when we do, we mainly focus on highlighting the conceptual nature of the technique at hand.

Instead, we concentrate on discussing examples aiming to show the basic features, the possibilities of the different techniques and how these methods complement each other in providing a wider array of tools for all those interested or involved in studying or managing tourism or hospitality organizations. Finally, we complement the book with suggestions for further readings and with a list of software tools usable for the different modelling techniques discussed.

Jacopo A. Baggio, jacopo.baggio@ucf.edu

Rodolfo Baggio, rodolfo.baggio@unibocconi.it


For more information about this book please see our website.

If you found this interesting, you might also like Quantitative Methods in Tourism by Rodolfo Baggio and Jane Klobas.

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