The Importance of Giving and Receiving in the Tourism Industry in a Covid-19 World

This month we published Philosophies of Hospitality and Tourism by Prokopis A. Christou. In this post the author explains the importance of the book’s central topics of ‘giving and receiving’ in the Covid-19 era.

In an era of numerous challenges for the tourism industry this book aims to remind travel, tourism and hospitality professionals and students of some of the core rudiments of the tourism and hospitality domain. The acquisition and channeling of certain notions and practices, such as care for the well-being of our guests are deemed crucial at an organisational and societal level. In a COVID-19 world, our guests trust that we will convey them safely to their loved ones, accommodate, feed, and guide them, while taking care of their health and well-being.

Crises like the recent pandemic lead us to reflect on our actions and behaviour towards our employees and guests. Professionalism and quality-driven service provision are vital for the sector’s success. Nonetheless, the cultivation and circulation of virtues such as care, kindness and patience are of the utmost importance if destinations, hotels and restaurants are to be associated by their guests with terms such as “genuine care”, “extraordinary experience”, “anthropocentric-driven”, “unexpected treatment”, “quality” and “satisfaction”.  

This book moves beyond the very basics of what is the professional way to greet a guest, serve a dish, answer a phone, or deal with a complaint. It provides hotel managers, tourism stakeholders, students and other readers with the opportunity to gain in-depth knowledge of some of the most important and core aspects of tourism and hospitality, such as how to nurture a caring and anthropocentric organisational culture, how to contribute towards the well-being of people, how to cultivate genuine and personalised hospitality, philoxenia and philanthropy, how to trigger certain “emotions”, fulfil and satisfy the “senses”, and create “memorable experiences”.

By reading this book, tourism and hospitality professionals will better understand tourists, how and why they behave in certain ways, what they expect from them, and how the managers’ actions (towards tourists, employees, the environment and the community) may negatively or positively affect their organisation. Tourism stakeholders, such as tourism planners and regional authorities will understand how tourism development and uncontrolled tourism activity may impact on the socio-natural environment of their destination. Idiosyncratic niche forms of tourism and associated ethical issues are also covered in this book, including “dark tourism” and “religious/spiritual tourism”.     

For more information about this book please see our website

If you found this interesting, you might also like Tourism Ethics by David A. Fennell.

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