Last month we held an online event with series editors and authors from our Psychology of Language Learning and Teaching series about publishing their books, with an opportunity for audience questions at the end. Here’s a taster of one of the questions that was discussed, answered by series editors Sarah Mercer and Stephen Ryan.
How do you prepare a successful proposal as an early career academic?
Perhaps the biggest challenge in preparing a book proposal is adapting your research to a very different kind of audience than that of a PhD. As an early-career academic, your potential audience is likely to be unfamiliar with you or your work. That potential audience needs to be persuaded to engage with your work and needs to be persuaded quickly. This means that the scope and purpose of your book must be clear and you must ensure that the findings are relevant beyond the immediate local setting – they must have something to say globally.
When preparing your proposal, it may be a useful strategy to formulate a very brief explanation of your book and why someone should read it – an elevator pitch, if you like. Once you have this in mind, you can use it as a guide for writing the proposal; make sure your proposal does not divert too far from these central ideas.
The proposal should be professionally presented and follow the template provided on the website by Multilingual Matters. It needs to be offering something fresh and appealing to a global audience, so the proposal should make clear what gap it is filling. We would recommend giving your proposal to colleagues for feedback and getting them to ask you questions about it. If you can get hold of examples of past successful proposals, that can help to give you an idea of what is expected.
Take time to get the proposal right, which means getting clarity in your own mind about what exactly you intend and what your main message is. In many respects, a proposal is a unique genre of writing: your task is to present complicated and nuanced ideas clearly and briefly. It is a very difficult balance. When struggling with that balance it is probably better to lean towards the side of clarity and brevity, but a little careful wording can help show that you aware of complexities.
One more point worth thinking about is your title. An attractive, memorable title can go a long way to getting the prospective reader to engage with your work.
You can watch the recording of the event and find out the answers to the rest of the audience questions here: