Publishing FAQs: The Marketing Process

The marketing process is managed by me as Head of Marketing and I am assisted by Flo who is Marketing and Publishing Coordinator. Together, we make sure that we publicise each book to booksellers, retailers and individuals as well as across our social media channels. We also produce print catalogues and regular email newsletters to promote our books and ensure we inform relevant organisations and groups. We receive all kinds of queries throughout the marketing process so I’ve attempted to answer some of the most common questions here.

When will you start marketing my book?

Elinor and Flo about to have their monthly marketing meeting

As soon as a book goes into production we begin the marketing process. This will be approximately 6 months before publication. We create an individual marketing plan for each title and incorporate both the commissioning editor and the author’s suggestions. You can read more about this process in Flo’s blog post.

Can I buy copies of my book at a discount?

Yes, as an author you are entitled to a 50% discount on all our titles, including your own book. We will also provide you with a discount flyer for you to send to all your friends and colleagues and take to any talks you are giving or conferences you’re attending.

The price of my book is incorrect on Amazon / My book isn’t available on Amazon. Can you fix this?

We can’t make changes directly to Amazon’s site but if there are any errors such as prices, publication date, title etc we can request for these to be updated as soon as possible. Unfortunately, we’re unable to prompt Amazon to place an order so sometimes your book may be marked as unavailable due to a delay in them ordering stock.

Will my book be on sale in my local Waterstones?

It’s possible that Waterstones will stock your book if it’s a university branch and the book is a course book at your institution. Otherwise it’s unlikely that your book will be available as they stock very few high level academic titles in their high street stores. However, the main sales of our titles come from other sources so please don’t be concerned if your local bookshop isn’t stocking your book.

Will you be marketing my book on social media?

Yes, definitely! We market all our books through our various social media channels. Campaigns are always more successful when the author is involved so we send our authors a detailed guide to marketing on social media at the start of the marketing process.

Can I post about my book on Facebook?

Yes please do! Although we market all our books through our own channels, it’s always far more effective for authors to utilise their own personal contacts to sell their book.

Can you send a review copy of my book to X journal?

We are happy to send review copies of your book to relevant journals and will be asking for suggestions at the start of the marketing process. Please be aware that some journals don’t have a book review section and therefore will be unable to review the book.

Do I have to fill in an author questionnaire?

Yes you do, and your commissioning editor will send it to you at the appropriate time. The information you provide on your author questionnaire is vital for helping us to understand how best to market your book and to reach the appropriate audience. It is also the best way of sharing any of your own existing contacts and any other ideas you have for marketing your book.

Will you be organising a book launch for my book?

We’re not able to organise book launches for every book but if you are organising an event, please let us know so that we can arrange for copies to be sent in good time, and if it’s local or we happen to be in the area, we may even be able to attend. Equally, if there is a conference where a book event is appropriate we would be happy to support you with marketing materials.

Will my book be featured in mainstream media?

Our books do occasionally get picked up in mainstream media but these are exceptions, not the norm. However, if your book relates to a topical or controversial issue that is currently being covered in the media then it’s possible that it can be featured. Any media contacts you have or ideas for publications for us to approach are very helpful.

Can I have a free copy of my book for my mum?

Yes of course! On the author questionnaire you can list people who you would like to receive a copy of your book. We usually suggest that you list influential people in your field who will be interested in your work and may help promote it, but of course you can list your mum as one of your recipients.

Will all the contributors to my book receive a free copy?

What the contributors will receive is stated in the contributor agreements which are signed early in the editorial process. If you have any queries about this, please contact your commissioning editor.

My conference displayWill my book be on display at X conference?

If you have listed the conference on your author questionnaire we will do our best to get some publicity there. Unfortunately we don’t have an unlimited budget and the costs of some conferences are so prohibitive that we’re unable to attend all those that we would like to.

Why isn’t my book going to be published in paperback?

The decision of whether to publish your book in paperback and hardback or hardback only is made by the commissioning editor and the rest of the team. Your commissioning editor is your best contact for this question.

Will my book be listed in your catalogue?

Yes all our recent books will be included in our main catalogue which is printed each year in September. Go to our website to join our mailing list to ensure you receive a copy.

If you have any queries about social media or review copies, please contact Flo at flo@multilingual-matters.com. For all other marketing queries please contact me at elinor@multilingual-matters.com.

Elinor

Linguistic Stereotypes in Academic Discourse

This month we published a new edition of Understanding Language Use in the Classroom by Susan J. Behrens, which now includes teaching materials for college educators. In this post Susan reveals what we can expect from the new edition.

My latest project with the wonderful team at Multilingual Matters is an updated and expanded edition of my 2014 book Understanding Language Use in the Classroom: A Linguistic Guide for College Educators. The original text was my way of offering teachers in higher education accessible lessons in the ways language works, a kind of Linguistics 101 in question and answer format about all aspects of language, especially academic discourse. I think a lot about the intersection of linguistics and pedagogy because I am a linguist, and I direct the teaching and learning center at Marymount Manhattan College. Long ago I saw how linguistics and pedagogy fit together, and most of my work involves making connections between the two.

Feedback I received from many readers of the original text asked me how they could use the material directly with their students, as lessons and assignments. With this new edition, Understanding Language Use in the Classroom: Including Teaching Materials for College Educators, I take on linguistic stereotypes often found in the media. We are all rather susceptible to the many ubiquitous but unchallenged images about language and language users in the media and popular culture (for a taste of language snarkiness and snobbery, check out “Word Crimes” by Weird Al Yankovic). In 2016, I worked with students to examine how Instagram, Facebook, and other social media sites depict accents and dialects. We also found in popular culture plenty of statements that men and women “speak different languages.” My students found numerous examples of young women being criticized for using vocal fry and up talk. We considered what goes into the perception of a “gay voice.” And we tackled the assumptions that our very hometown, New York City, is the center of linguistic rudeness.

Why study stereotypes? Public perception and popular impressions of language – whether or not accurate, and often magnified by media – can set into motion, as well as reinforce, bias against groups of people. Nuances and complexities, not a stereotype’s strengths, are lost when we make grand claims about language use and language users, their grammar, accents, and dialects.

The additional material in this book – which takes it into the digital realm with PowerPoint slides, images, and URL links – offers lesson plans and instructor guidance material. Each lesson is connected to a chapter in the original book and extends that chapter, encouraging more exploration, more hands-on linguistic investigation. The pedagogical material is not just for linguistics classes. I wanted to make it adaptable to various audiences and class schedules, and I have included suggestions for customizing the lessons, including assignments that can be both in-class activities and research projects.

The original material is still there: a discussion of academic discourse and its role in higher education, the “conversations” about all levels of language, as well as sample worksheets, references and other resources. Since my work on linguistics for educators is ongoing, I have also updated the book with discussions about research conducted since 2014.

Every step of the process (for both editions) has been made exciting and smooth thanks to the Multilingual Matters team: Tommi, Anna, Sarah, Laura, Elinor, and Flo. Since the first book came out, I also got to meet some of these folks when they traveled to the US for conferences. Thanks for all the good chats, especially about Moomins.

Susan J. Behrens, Marymount Manhattan College

sbehrens@mmm.edu

http://susanjbehrens.wordpress.com

For more information about this book please see our website. If you found this interesting, you might also like Developing Intercultural Perspectives on Language Use by Troy McConachy.