The Fascinating World of Linguistic Landscapes

We recently published Expanding the Linguistic Landscape edited by Martin Pütz and Neele Mundt. In this post the editors talk about the International LAUD Symposium that inspired the book.

This edited collection entitled Expanding the Linguistic Landscape is the result of the 37th International LAUD Symposium held in the spring of 2016. The book focuses on linguistic landscapes in public spaces and the emplacement of multimodal signs (visual, auditory, haptic, olfactory) in multilingual inscriptions as they are represented in diverse societies around the world, such as in Europe, Africa, Australia/Oceania and Asia. The symposium, hosted by LAUD (Linguistic Agency University of Duisburg), represented a biennial international event which took place for the 9th time at the University of Koblenz-Landau (Landau Campus). In the past, LAUD was instrumental in organizing numerous conferences on various facets of multilingualism and the sociology of language, such as language contact and conflict, language choices, ideologies and language policies, multilingual cognition and language use, endangered languages and now, in 2016,  Linguistic Landscapes (henceforth LL). Therefore, in retrospect and for the purpose of this blog, a few remarks about the beginnings of LAUD and its further development and expansion are in order.

The Symposium on LL (LAUD 2016) was posthumously devoted to the founder of LAUD, Professor René Dirven, the great scholar and spiritual mentor of cognitive linguistics who died in August 2016. Back in 1973, together with his colleague Günter Radden (University of Hamburg), René Dirven established a linguistic clearing-house, the Linguistic Agency at the University of Trier (LAUT). The Linguistic Agency provided an institutionalized forum that allowed René to organize an impressive series of international linguistic symposia. The world’s most distinguished scholars were invited to present their work at the newly founded University of Trier, which overnight became known as a destination of pilgrimage in modern linguistics. The series of symposia was opened in 1977 with papers by Charles Fillmore, followed by John Searle, William Labov, Michael Halliday, George Lakoff, Ronald Langacker, Joshua Fishman, Suzanne Romaine and many other well-known scholars of linguistics. By now LAUD is internationally known and its acronym is strongly associated with linguistic innovation, a wide scope and the name of its founder, René Dirven. He leaves behind numerous students and colleagues throughout the academic world who have learned much from him about language and linguistics.

An example of linguistic landscape in Cameroon

What motivated the editors of this volume to organize a symposium on linguistic and semiotic landscapes was first of all their common research interest in the cultural, ideological and multimodal spaces of the African continent with special reference to multilingual Cameroon. Having spent and enjoyed somewhat longer research stays in the country we were fascinated by the sheer array of linguistic and semiotic tokens which characterize its urban and rural areas in public spaces. Certainly, the linguistic landscapes of Asian megacities such as Hong Kong have much more to offer semiotically especially when it comes to a glittering, world-class commercial center where Chinese culture, British colonial influences and modern day high-technology blend together. Still, the diversity of languages we are confronted with in politically unstable and tense societies like Cameroon and other African nations likewise arouses interest in LL analyses and interpretations. Leaving the Africa-based LL discussions and debates aside, the remaining chapters are likewise testimony of a rich array of new findings on methodology, translanguaging, semiotic assemblages and multimodality in or outside the city, be it in Australia/Micronesia, Germany, Taiwan, or Lithuania. We are hopeful that the reader will enjoy diving into this fascinating world of linguistic and semiotic landscapes just as we did during the somewhat longer, but efficient, process of conceptualizing and editing this volume.

Martin Pütz
Puetz@uni-landau.de

Neele Mundt
Mundt@uni-landau.de

For more information about this book please see our website.

If you found this interesting, you might also like Engaging Superdiversity edited by Karel Arnaut, Martha Sif Karrebæk, Massimiliano Spotti and Jan Blommaert.

Starting a Dialogue between Social Semiotics and Complexity Theory

We recently published Making Signs, Translanguaging Ethnographies edited by Ari Sherris and Elisabetta Adami. In this post the editors introduce us to the book and its unique Bricolage and Talmudic sections.

Preparing this volume has been a work of encounters which gave way to layers of experiences and we hope is just one possible opening to a new way of thinking about how we make and interpret meaning. It started as a serendipitous encounter between the two of us, when we met once at a symposium on translanguaging and ethnography and later began conversations on the possibilities of crossing perspectives, in an attempt at starting a dialogue between social semiotics and complexity theory. The experiences of the volume’s contributors form additional layers at the core of this volume from ethnographic/documentary linguistics, sociolinguistics, linguistic landscape, and multimodality (broadly conceived). The volume is also a site of encounters among four theorists of what we envisage as among the most innovative and promising perspectives on research and activism across inclusive approaches to communication, language and education with a Bricolage piece asking Jan Blommaert, Ofelia García, Gunther Kress and Diane Larsen-Freeman to answer ten key questions and trace interrelations with each other’s viewpoints.

Besides the eye-opening preface by Jeff Bezemer and Gunther Kress, and the introduction written by us, the volume hosts seven chapters presenting empirical studies that relocate margins at the centre, through investigations of phenomena and settings that have been little explored so far, and by attempting various entanglements between approaches that have rarely been combined. Research of and through these uncharted entanglements allows the authors (and hopefully the readers) to show how observing and documenting domains of communication that are often neglected can not only problematize traditional ways of knowing, but also shed new light onto social interaction, meaning-making and human communication as a whole.

Finally, the volume attempts at stretching the boundaries of (the often too limiting) academic genres. It does so first and foremost in the Bricolage; the process of its making has been a wonderfully enriching enterprise, for us, the editors, and (we like to believe) for the four theorists too, who had never met on (screen and) paper before. Working with them at the Bricolage, we have not only had further proof of the immense intellectual value of Diane, Gunther, Jan and Ofelia, but also experienced the immensely humane, thoughtful and caring characters of the four. We hope that the Bricolage may be the first of a series opening a new genre enabling academic dialogue through joint forms of writing. A second genre innovation is in the final chapter of the book, in which we draw from the Talmudic tradition to construct commentaries to each of the empirical chapters that add additional layers, imagined next steps in meaning-making and interpretation. The commentaries ask themselves how these studies would be reframed and (re)investigated further by adopting a social semiotic and a complexity theory perspective. This, too, is an attempt to start a dialogue between two approaches that have good grounds for potential mutual integration and yet had not met until now. We hope this dialogue will continue further with those who read the book. We look forward to hearing from you!

Elisabetta Adami e.adami@leeds.ac.uk

Ari Sherris arieh.sherris@gmail.com

 

For more information about this book please see our website.

If you found this interesting, you might also like Engaging Superdiversity edited by Karel Arnaut, Martha Sif Karrebæk, Massimiliano Spotti and Jan Blommaert.

The relationship between tourism texts and society

In February, we published Sabrina Francesconi’s book Reading Tourism Texts in our Tourism and Cultural Change series. Here, Sabrina gives us some further background to the book.

After ten years of academic research and teaching in the field of tourism and travel texts, I really felt the necessity of sharing a conceptual and methodological framework for the approach to authentic domain-specific instances.

Reading Tourism TextsTheoretically, I needed to question and challenge simplistic and biased distinctions between travellers and tourists, and, in turn, between tourism texts and travel literature. As revealed in everyday life and communication, their relation is less dichotomic and more fluid than thought.

As for method, I looked for analytical tools enabling to encompass meaning-making strategies beyond verbal code.  Acknowledging multimodality as a pivotal source of expression and semiosis in tourism discourse, Reading Tourism Texts provides methodological tools for the analysis of interconnected visual, the verbal and aural systems.

Authentic tourist pictures, logos, brochures, blogs, radio programmes and commercials, webpages, wikis, videos and postcards are questioned as case studies in their meaning-making dynamics. Instances are taken from the English-speaking world, ranging from England to Malta, through Canada and New Zealand, India and Ireland, Jamaica and South Africa.

I really hope this volume is of interest to students and researchers in Tourism Studies, Communication Studies, Media Studies, Applied Linguistics and ESP and to stakeholders in tourism.

If you’re interested in this book you find out more information about it on our website.