TEFI conference, Lapland, 3-6 June 2018

I have been hoping to go to a TEFI (Tourism Education Futures Initiative) conference for a few years but hadn’t managed it until this year when I made it to #TEFI10, hosted by the University of Lapland in Pyhätunturi, Finland.

This conference experience was definitely worth the wait. TEFI has a real family feel to it and it was lovely to see how supportive and encouraging everyone is of each other and how welcome new delegates (and publishers!) were made to feel. The conference theme was ‘Knowing with Nature – The Future of Tourism Education in the Anthropocene’ so a lot of the conference was spent outdoors and only vegan food was served.

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Post-keynote discussion

The opening keynote was delivered outdoors by Gunnar Thor Jóhannesson, which was quite the feat as it was pretty chilly and a bit damp – a good getting-to-know-you session for delegates as we were all huddled together for warmth! 🙂

Over the next two days followed five sessions of absorbing papers and another really good keynote, this time from Tijana Rakić, and both days offered the chance to get out in the forest. The first day there was a yoga in nature session and the second day there was an afternoon hike. The walk was interspersed with panel discussions, including a great talk from Seija Tuulentie about PoLut, a project aimed at actively encouraging immigrants to come and settle in Lapland – which was great to hear. The hikes were an amazing opportunity to experience the Finnish landscape (while learning!). It was beautiful and a really nice memory for us all to take away with us. The conference closed with breakout sessions to reflect on what we had learned during the conference and how best we can all enact TEFI values in our own work.

While I was in Finland I managed to visit a few places, and from Helsinki I got the ferry to Tallinn and enjoyed wandering round the Old Town (the return ferry karaoke was also something to behold). Post-TEFI some of the conference delegates stayed the night in Rovaniemi and the next day we felt that as Santa Claus Village was on the way to the airport it would be rude not to go and meet the man himself. So exciting!! 🙂

I’m really glad that I finally got to a TEFI conference and am grateful to all of the organisers and Dianne Dredge and Johan Edelheim for a great conference experience. I am looking forward to TEFI11!

Sarah

Why Task-based Language Teaching? A Personal Statement

This month we are publishing Reflections on Task-Based Language Teaching by Rod Ellis. In this post Rod explains what led him to pursue this line of research.

My interest in task-based language teaching has two sources. One is my own experience many years ago of teaching English in a rural secondary school in Zambia. The other is my ongoing research into second language acquisition.

As a teacher, the approach I followed in Zambia was not task-based. But it did involve the use of tasks and my memory is that some of the most successful lessons I taught were those involving tasks. I recall an activity where the students read a passage about a famous person. One student was chosen to role-play this person with the rest of the class firing questions at him/ her which the student tried to answer in character. This activity – which I would now call a ‘task’ – proved highly motivating and generated spontaneous interaction among the students in a way that was clearly very different from the more traditional types of lessons I was also teaching at that time.

My interest in second language acquisition also grew out of my experience as a teacher in Zambia. I was puzzled why students continued to make the same grammatical errors after what I felt were successful lessons designed to eradicate them. The students would use the correct grammatical structures in drills and written exercises but fail to do so in their spontaneous speech. Through studying second language acquisition research I came to understand the limits of direct instruction and see the advantages of instruction that enabled students to acquire a language in their own way. Task-based language teaching seemed the best way of helping students develop the kind of knowledge of a language needed to communicate effectively.

More recently my professional life has given me experience of Asia – a situation very different from Zambia as English played no role in students’ lives once they left the classroom. I saw that too many students in countries like Japan and China left school after years of studying English with little ability to use the language they had been learning in every day communication. I believe that task-based teaching is the best way of avoiding this unfortunate state of affairs.

My new book, Reflections on Task-Based Language Teaching, draws on both my professional experience as a teacher and a teacher educator and my work in second language acquisition research to present a case for task-based language teaching and also to reflect on the issues about this approach that need further consideration.

Rod Ellis

For more information about this book please see our website.

Laura’s Trip to Japan

This June, the third Psychology of Language Learning (PLL3) conference took place at Waseda University, Japan.  Japan is one of our biggest markets and a country that we try and visit every few years in order to stay in touch with what’s happening in the Japanese academic book sector. PLL3 therefore gave me the perfect excuse to make my first trip over. As I have recently moved into my new job as Head of Sales, I am keen to learn all about the different markets in which we sell our books, how they differ and the challenges and prospects for each one. I structured my trip with the first part comprising sales meetings, and the conference making up the final (but by no means lesser!) few days.

Koro on the way to a meeting at the National Ethnology Library in Osaka

The first part of the trip provided an ideal opportunity for me to meet our key contacts, ask zillions of questions and to get the kind of understanding of the market that it is impossible to do by email from our office in Bristol. As with several territories, we have a local Japanese rep, Koro, who looks after our key accounts on a day-to-day basis. Having been emailing Koro for the past 8 years, it was great to finally put a face and a personality to an email address.  Koro arranged numerous visits for me during my stay, in Tokyo, Kyoto and Osaka, and was a fantastic source of knowledge of the market. We also bonded over a love of music and fresh air and not panicking when we couldn’t find the right building for a meeting (Japanese maps are a complete mystery to me)!

Spot some of our books in Kinokuniya’s central Tokyo academic bookshop!

We met with booksellers (including our biggest customers Kinokuniya, Maruzen and MHM), librarians, academics and subject specialists, in both linguistics and tourism studies. We have a number of exciting titles which were of specific interest to the contacts, most notably the forthcoming book on akogare (desire) by Japanese author Chisato Nonaka and the recently published 3rd edition of Sport Tourism Development which sparked interested because of the upcoming 2019 Rugby World Cup in Japan and Tokyo 2020 Olympics. As well as meetings by day, we went out for drinks and dinner with a number of our contacts, at which I learnt a lot about Japanese culture, food and alcohol!

After the sales part of my trip, I took a day off to reset my brain from sales to editorial work and to enjoy the sights of Tokyo. Sadly, it was a wet break (the rainy season had just begun), but as I had been fortunate enough to enjoy some sunshine the previous weekend, I was not too disheartened to have to spend the day browsing cookware shops on the famous Kappabashi Street and enjoying tea and cake in various tea shops when I needed a break from the torrential downpours!

Laura at the PLL3 conference

The PLL conference is now in its third meeting and I am fortunate to have been able to attend all three (you can also read about previous conferences in Graz and Jyväskylä on our blog) and to see the event evolve and thrive over time. This year, Waseda University welcomed 375 delegates from both across Japan and around the world. Stephen Ryan and his colleagues and students meticulously organised and hosted a conference that both lived up to and went beyond previous editions.

Richard Ryan giving his opening plenary

Among the highlights of the gathering were the plenaries which were always packed and stimulating. Richard Ryan opened the conference with a talk on self-determination theory and Ema Ushioda ended the first day with a thought-provoking talk questioning the social purpose of academic research. The plenaries of the second day saw Mimi Bong introduce her work on achievement goals and Lourdes Ortega asked how the field of PLL can address issues of social justice. On the final morning, Jean-Marc Dewaele gave a rousing introduction to the closing speaker, Zoltan Dornyei, who focused on the topic of perseverance within the domain of motivation. The final slot is always a tough one (especially the morning after the conference dinner!) but it certainly enthused and engaged delegates who hung around in the entrance foyer long after the conference was officially over.

Multilingual Matters book display

Alongside the plenaries, the programme was packed full of sessions and social events. And of course, I was kept busy in the book exhibit. Popular titles included Language Teacher Psychology (edited by Mercer & Kostoulas), Language Learner Autonomy (Little et al), Emerging Self-Identities and Emotion in Foreign Language Learning (Miyahara) and Portraits of Second Language Learners (Muramatsu), which was so hot off the press that I had had to bring copies straight from the office in my suitcase!

The conference was also a good platform for the new IAPLL association to be launched and for delegates to hear more about the benefits of membership. With the new association and another successful conference gone by, the stage is now set for the continued development of this subsection of the field and I am already looking forward to PLL4, which is due to take place in June 2020 in Canada.

Laura

What can we Learn from Listening to the Voices of Refugee-background Students?

We recently published Educating Refugee-background Students edited by Shawna Shapiro, Raichle Farrelly and Mary Jane Curry. In this post Shawna and Raichle tell us what we can learn from the voices included in this collection.

We are so excited about the opportunity to publish this new collection of educational research with Multilingual Matters! We’ve worked with refugee-background students in a variety of contexts: Raichle and Mary Jane have both engaged in research with adult education classrooms, and Shawna and Raichle currently collaborate with local school districts in Chittenden County, Vermont, which is a refugee resettlement community. Our book includes the work of researchers working with adolescent and adult students in seven countries, including those which have traditionally been among the top countries of resettlement – the United States, Australia, and Canada – as well as those with steadily increasing refugee populations: Germany, Sweden, Norway, and the United Kingdom.

One of our goals for this book was to put student voices at the center – to help us see schools and communities from the perspective of students with refugee backgrounds. This not only helps us understand students’ educational experiences, it also helps to counter the deficit-based narratives that are prevalent about refugee-background students – narratives that position these learners as lacking in social, cultural, and linguistic capital. There has been a rise in anti-establishment and nationalist sentiment in the US and Europe resulting from anxieties about migration. Refugee migration itself is often framed as a ‘crisis’, thus removing the human element from the discussion. When choosing chapters for this collection, we looked for those that highlight the agency, resilience, and ‘funds of knowledge’ of refugee students.

What do student voices in this collection tell us? First is that many refugee-background students are doing exciting things with literacy, both inside and outside of the classroom. Bryan Ripley Crandall’s chapter, for example, includes excerpts of academic and creative writing from several young men of Somali-background. Some of this writing, such as a film script and an essay about a family heirloom, came out of students’ English classes, however, much of it was shared on social media. Technology plays an important role in literacy for students in Delila Omerbašić’s study as well, which shows how students use digital tools to display cultural and linguistic knowledge. By exploring what she refers to as the girls’ ‘digital landscapes of knowing’, Omerbašić reminds us that students have many skills and resources that we might leverage as assets in the classroom. A similar

A student’s request for feedback on her drawing

message comes across in Amanda Hiorth and Paul Molyneux’s chapter, which includes excerpts of student-generated drawings, which offer unique insight into the emotional and social experiences of Karen students, as they transition from a newcomer program into a secondary school.

We also learn that students can assert themselves in powerful ways, to promote social and educational change. Erin Papa utilizes a photovoice approach in her

A Cambodian student’s attempt to write her name in Khmer

collaborative research with Guatemalan and Cambodian youth. In this approach, the youth used photography and writing to share about their lives and to suggest ways in which the school district and community might be improved.  Amy Pucino’s chapter shows how Muslim Iraqi students respond to discriminatory remarks from their peers, using humor, logic, and body language as communicative strategies. These chapters remind us that if given the opportunity, students can use language and literacy to be change agents.

We have been so inspired by the creative approaches of students – and researchers working with them – in this collection. This work has energized us as teachers and scholars, and we can’t wait to hear from readers: How do you create space for student voices in your work?

For more information about this book please see our website. If you found this interesting, you might also like Talking About Global Migration by Theresa Catalano.

 

New ‘Lines of Flight’ for Language Education

We recently published the 2nd edition of Learning English at School by Kelleen Toohey. In this post the author reflects on the 1st edition of the book and reveals what we can expect from the new one.

I published Learning English at School: Identity, Social Relations and Classroom Practice in 2000, reporting on three years of participant observation of children beginning to learn English at school. My son and daughter were entering kindergarten at about the same time I began my fieldwork in another kindergarten, and it was fascinating to me to observe something of what starting school is like for children and teachers. With this revision of Learning English at School, I am revisiting not only the experiences of the children I observed but also the childhoods of my own children. Together, these re-visitings have elicited mixed emotions of sadness, joy, regret, surprise and nostalgia. The sociocultural theory I used in the 2000 edition was relatively new in second language education literature at the time, and it provided me with a way to think about language learning that resonated more with my previous education in social science than psycholinguistic approaches had done.

With the 2nd edition of the book, I have worked with a new (to me) approach (new materialisms) that draws on my even-farther-back experience of majoring in philosophy in my undergraduate years. The book’s revised subtitle, Identity, Socio-material Relations and Classroom Practice reflects my interest in these ideas and my conviction that material humans, material symbolic systems, and the material world are bound together inextricably (entangled) and act together. The 2nd edition’s cover photo of flying birds was stimulated by ideas of French philosopher Gilles Deleuze and psychotherapist Félix Guattari, who urged finding ways to take ‘lines of flight’ in our thinking. Looking for new ways to understand things, discourses and humans seemed an exciting way for me to rethink my observations from 20 years ago.

Deleuze has also reminded us that scholarship doesn’t advance because we wholly reject what has come before, and that scholars should adopt attitudes of ‘and, and, and’. For these reasons, in the 2nd edition, I re-present my initial observations and my sociocultural analyses, but I also discuss, where relevant, how a new materialism perspective might document and analyse these events somewhat differently, and how such a view might lead language education in new and challenging directions (‘lines of flight’). In those sections of chapters in which I present new materialist interpretations, I discuss additional possible ways of understanding what was going on. I hope the comments I make about new materialism and new ways of telling classroom stories, stimulate other researchers to aim their lenses at matters in addition to the human interactions in their research sites.

For more information about this book please see our website. If you found this interesting, you might also like Early Language Learning edited by Janet Enever and Eva Lindgren.

Flo’s Trip to ICFSLA 2018 in Szczyrk, Poland

Last week I attended the 30th annual International Conference on Foreign and Second Language Acquisition (ICFSLA) conference in Szczyrk, Poland. This conference is well-loved by those who’ve attended regularly over the years, and upon arrival I was struck by how welcoming everyone was and what a warm and friendly atmosphere the organisers had created, despite the unseasonably chilly, rainy May weather!

As Multilingual Matters hadn’t been to this conference since 2015, the delegates seemed pleased to see us and find that they could actually buy the books we were displaying. Our SLA series was so popular among the conference-goers that a few of them assumed that was the name of the publisher, not realising it was just one of a number of our series! Alongside the SLA books, the first book in our new PLLT series, Language Teacher Psychology (coedited by Sarah Mercer and Achilleas Kostoulas), was a particular favourite, selling out on the first day.

David Singleton giving his plenary

The theme of this year’s conference was “Identity in Second Language Acquisition and Foreign Language Learning” and I was able to take some time out from manning my stand to go to the plenaries by our authors and series editors Rod Ellis, David Singleton, Sarah Mercer and Simone Pfenninger. Topics discussed included social identity and language development in study abroad, bi-/multilingual communication and identity, language teacher identity and third age identity, and it was nice to have the opportunity to see our authors in action!

Apart from a packed programme of plenaries and sessions, the conference organisers also put on some great entertainment in the evenings. First up was an “Evening of Memories” in which ICFSLA enthusiasts past, present and regretfully absent reminisced (some by audio/video!) about the past 30 years, accompanied by a slideshow of ICFSLA conferences gone by, and with many fond memories of the late Janusz Arabski, the conference’s founder.  A special surprise was saved for the last night, when, following the conference dinner, we all trooped up to the bar, where the conference organisers had arranged a concert by Polish a cappella sea shanty band, Banana Boat. The band was brilliant, and somehow I found myself singing along, despite most of the songs being in Polish! The disco at the end of the night rounded off the conference nicely, with some serious dance moves being exhibited well into the early hours.

Flo

When Second Language Competence is Not Enough: The Case of Minority Languages

This month we published Immersion Education by Pádraig Ó Duibhir, which examines the success of young immersion learners of Irish in becoming competent speakers of the minority language. In this post the author explains why further efforts need to be made to promote the wider use of Irish outside Irish-medium education.

We devote a great deal of time and effort in second language teaching to ensure that learners reach the highest level of competence possible in the second language. Sometimes, however, competence is not enough, as in the case of Irish, a minority language in contact with English – one of the world’s major languages.

I have spent most of my career either teaching or researching Irish-medium education. In general, students who graduate from Irish-medium schools have developed excellent oral communication skills in Irish despite some grammatical inaccuracies. One might expect these young adults to contribute to the wider use of Irish in society. Unfortunately, this is not always the case despite government policy in this area. While some do use more Irish than their counterparts who went to English-medium schools, the level of use is disappointing.

As a parent who raised three children, now in their late 20s, through the medium of Irish, I can attest to the lack of opportunities to use the language outside the home and school contexts. None of my adult children work in a job that brings them into contact with Irish and apart from their communication with me, they have very few opportunities to speak Irish. When the children were younger, they attended Irish-medium schools. When their friends from school visited our house, however, I was always struck by the fact that their conversation was in English. If I engaged them in conversation they would happily speak Irish to me but return to conversing in English once I had left. Speaking Irish to me appeared to be normal, perhaps because they saw me as an authority figure or knew that Irish was the language of our home. But speaking Irish among themselves outside of school was not normal.

So much of the Irish government’s efforts to promote the wider use of Irish are invested in the education system. We know from experience, however, that transferring minority language learning from school to society is extremely difficult. How then might we create safe spaces where it is normal to speak Irish? Could we build Irish-speaking networks around Irish-medium schools? What can we learn from other minority language contexts? The advent of pop-up Gaeltachtaí or Irish-speaking social events is a very positive development. How might we capitalise on and expand this concept where participants have a clear desire to speak Irish? In the absence of greater opportunities and a desire to speak Irish, competence alone is not enough.

For more information about this book please see our website

How do Native and Nonnative Language Teachers Handle Pragmatics?

This month we are publishing Learning Pragmatics from Native and Nonnative Language Teachers by Andrew D. Cohen. In this post Andrew describes his own experiences of learning pragmatics as well as outlining his research into how language teachers handle pragmatics.

This new book of mine deals with an issue that has been a concern of mine for many years – namely, learning the niceties of pragmatics from native and nonnative teachers of the language. Pragmatic subtleties include knowing just when to use specific greetings in the target language, knowing how to recognize sarcasm when it is directed at you and how to be appropriately sarcastic yourself, knowing how to curse when it is called for, knowing how to make requests in a way that it is well received, and many more things.

At the age of 74, I am currently working on my 13th language, Mandarin, and over the years I have had an opportunity to experience the benefits of learning the language both from teachers who have grown up natively with the language and its pragmatics as well as those who have come to it later on as learners themselves. Clearly, both sets of teachers could have special advantages in terms of what they know about the target language and what they can provide learners. In the book, I invite readers to explore with me this issue, basing many of my insights on an international survey I conducted using Survey Monkey.

Aside from reporting the findings from an international survey about how teachers handle pragmatics, the book also includes sections on:

  • defining target language pragmatics,
  • suggestions for how to teach pragmatics,
  • motivating learners to want to learn about pragmatics,
  • the role of technology,
  • learners’ strategizing about pragmatics,
  • assessing pragmatics,
  • ways to research pragmatics.

By studying many languages and living in different cultures around the world, I have become acutely aware of just how easy it is to experience pragmatic failure while engaged in efforts to communicate with others. Below is a picture of me as a Peace Corps volunteer on the High Plains of Bolivia where I had modest success at learning the local language, Aymara, and at practicing rural community development in the mid-1960s. As you can see, I am wearing a local poncho and gorro. This two-year experience kick-started my interest in applied linguistics and provided me an upfront and personal experience attempting to contribute to an indigenous group who mostly wondered why a young American college graduate would do such a thing.

Andrew D. Cohen, Professor Emeritus, University of Minnesota, USA
adcohen@umn.edu 

For more information about this book please see our website. If you found this interesting, you might also like Context, Individual Differences and Pragmatic Competence by Naoko Taguchi.

‘The Pleasures of an Alias on Social Media’ by Jan Blommaert

Ahead of the 6th International Conference on Multicultural Discourses later this year (which we are sponsoring), plenary speaker, Jan Blommaert, has written an inspiring piece initiating conversation around some of the themes of the conference. 

Jan Blommaert

One of the intriguing things I keep hearing from people who are active on social media is that they use an alias there, because the use of their real name would prevent them from ‘being myself’. This always triggers a critical question from me: isn’t your real name part of your core identity? And how can you really be yourself when you avoid using that absolute and primary identity label of yours – your real name?

While the point might seem trivial to some, it is quite a challenge to widespread perceptions of what it is to be ‘real’. In his classic Seeing Like a State, James Scott explained at great length how important the use of fixed and structured personal names was for the emerging nation-states of Modernity. The names we got (often somewhere in the 18th-19th century) became the alpha and omega of the bureaucratic system of governance: when a name could be conclusively stuck on an individual, that individual was ‘known’ and could be treated as a subject with rights, entitlements, duties and obligations derived from bureaucratically administered laws and rules. We carry our names, consequently, on a range of identity documents: passport, social security or health insurance card, driver’s licence, staff card, library card, and so forth; we write and read our names on the top of thousands of official documents that regulate our everyday lives. Why? Because our names identify us as real, as really existing persons that can be identified, held responsible, involved or excluded from social and political processes. In view of that, avoiding using your real name, hiding it from others or giving a false name when asked for it, is strongly associated with deviance, abnormality, transgression and crime.

On social media, however, the practice is widespread. Very large numbers of otherwise decent and upstanding citizens operate ‘undercover’, if you wish, hiding behind the mask of a bogus name and arguing that it is this mask that enables them to be ‘real’ in interactions with others on social media. It shows us how different the rules and codes of social media interaction are, and how these technologies have shaped a different area of social action operating alongside those of the ‘real’ world of nation-state bureaucratic and social life.

The people I know and had the occasion to talk to about this practice argued that an alias grants them a modicum of freedom of speech on social media. In that sense, it offered them some degree of freedom to speak freely, without the obstacles and restrictions generated by offline life. Their real names, as said above, connect them to the rights and entitlements, but also the restrictions of offline existence, and such restrictions might be compelling. Their employers, for instance, might not be amused by some of the Tweets posted by known employees; such expressions of individual opinion and subjectivity could get them into trouble with political patrons, relatives or other members of the offline communities in which they function. The structures of their ‘real’ offline social existence, in short, prevent them from speaking freely in the public sphere generated by social media.

The use of an alias, thus, is usually an effect of conscious and calibrated decisions in which the opportunities of the online public culture are weighed against the conventional restrictions of offline public culture. Different sets of norms and codes of conduct are measured against each other, and the conclusion for these people is that you can only be uniquely and really yourself on social media when you delete or mask your real name – when you become someone else or remain an anonymous voice, in other words.

I see this as part of ‘the care of the selfie’. We are familiar with the argument developed by a range of scholars, from Foucault to Goffman, that our social existence in Modernity is dependent on large and infinitely detailed sets of norms and regulations for impression management, aimed at appearing as a ‘normal’ subject in the eyes of others. These norms and regulations are socially sanctioned, and all of us are invited to internalize and incorporate them through self-regulation and self-censorship – the things Foucault called ‘the care of the self’. What the use of aliases on social media demonstrates, I think, is how this offline care of the self is now complemented by similar sets of norms and regulations governing our online social lives. The use of aliases, along with a range of other practices, is part of a constructed ‘selfie’, an identity designed solely for online presence.

When meticulously constructed, maintained and applied, this selfie offers us the pleasures of aspects of social life not attainable elsewhere. Or, if you wish, it offers us membership into a community culture that runs in conjunction with the cultures of offline communities but can no longer be detached from it. Which is why we can be truly ourselves there in very different ways from those we practice elsewhere.

You can read more about the themes of the conference in this post on our blog.

The Sport Tourist Experience

This month we are publishing the third edition of Sport Tourism Development by James Higham and Tom Hinch. In this post, James reflects on one point of inspiration for the book, and his own experiences of sport tourism.

Sarah’s recent blog post, Tales from a Sport Tourist, provides some interesting insights into tourist experiences of sport. It has long been recognised that sports and particularly mega-sports events offer much potential to generate recurrent flows of tourists, and to unlock the considerable social and economic development potential of sport and tourism. When Tom and I first starting thinking about the links between sport and tourism, it initially occurred to us that beyond event tourism, little dedicated attention had been paid to aspects of sport-related tourism that lie beyond sports fans like Sarah, and the spectator flows generated by big sports events. Indeed, as we were researching and writing the third edition over the course of the last year or so, it occurred to us that one important aspect of sport-related tourism that has grown and diversified incredibly in recent years, is engagement in non-elite competitive sports and, indeed, the development of sports events that cater not only for elite/professional athletes, but for all levels of competitive, social and recreational engagements in sports. Big city marathons (London, New York and Boston among others) are great examples, where world record holders and Olympic champions compete alongside recreational runners, who may be running in fancy dress costumes, while engaged in deeply personal charity awareness and fund-raising campaigns.

The image on the cover of our third edition is taken from the Hawea Epic, an event held in April each year that is branded ‘New Zealand’s ultimate mountain bike challenge’. The ‘Epic’ starts and finishes at the Hawea Pub, with the not insignificant challenge or riding the 125km around the lake in between. The 2018 Epic was on 14th April. For the last two years the ‘Epic’ took place on glorious days of still, mild autumn weather, but the weather in the New Zealand at the same time this year was freezing cold with snow falling to 300m. This made it tougher than usual in the wet and cold conditions. However, participants came to the event from far and wide.

Some of those participants came to Hawea with competitive goals and ambitions, but many others had deeply personal and emotional reasons to participate. I competed in the Epic for the seventh time this year but the physical and mental challenge was only one reason for my participation. In 2013 I competed in the Epic in wintery conditions similar to the weather in Otago this year. I completed the race in 7 hours and 48 minutes and at the end of the race, utterly exhausted, I found out via a text message that a close family member had passed away while I was racing. In the weeks and months following, I vowed to go back to Hawea each year in April to race in their memory, and that is what I did earlier this month.

Bridgit from New Canaan Village in Kenya

This year, I have added another layer of personal meaning to my sport tourism experience. Following a chance meeting with a complete stranger on a mountain bike trail in Wanaka in January I have signed up to a charity NGO called So They Can that supports educational opportunities for children in Africa. So this year I travelled to Hawea to raise funds for Bridgit, a five year old girl who lives in New Canaan Village in Kenya. All funds raised will go to ensure Bridgit can start school this year. She will get two meals a day, access to clean water and medical care and school stationery and books. I am aiming to raise $NZ800 to meet these costs for the first year of her schooling. You can make a small donation at this website if you are inclined: https://givealittle.co.nz/fundraiser/bridgit-is-epic. Like Sarah’s accounts of her sport spectator experiences, these personal accounts offer unique insights into important aspects of the sport tourist experience.

For more information about this book please see our website. If you found this interesting, you might also like Tourism and Cricket edited by Tom Baum and Richard Butler.