An Interview with Anna: 15 Year Work Anniversary!

25 July 2017

This month Anna and Sarah are celebrating their 15 year anniversary working at Channel View/Multilingual Matters. In this post we ask Anna a few questions about the last 15 years…

What made you apply for your first job at MM?

I’d love to say that it was a burning desire to work in publishing and a long-held interest in multilingualism. However, the truth is that I finished my degree and knew I wanted to stay in Bristol, so I applied for every job in the local paper that I thought might be interested in an English and Philosophy graduate, including setting crosswords and training as an academic librarian. Multilingual Matters invited me for an interview, and the rest is history!

Anna on her first day

Do you remember your first day?

My first day was spent ‘celebrating’ the departure of my predecessor Berni, who had worked for Multilingual Matters for 17 years (such a long time!) I made a banner out of old printer paper, and then we went for a very nice lunch with plenty of wine. So not an especially taxing day, but quite a good introduction to the culture at MM.

How has your job changed over the years?

I started as an editorial assistant for the Multilingual Matters journals. The office was very paper-based at the time – we printed out everything – and emails came in once an hour. I can still remember the excitement of the day the internet was on all day for the first time! We used t-cards to keep track of what was where at every stage in the process, which involved scissors and Pritt Stick, and I did some typesetting using an MS-DOS program that was probably older than I was.

Gradually I managed to badger my way into being allowed to work on the books, and when we sold the journals and Marjukka retired in 2008 I took over as Editorial Director. Now I commission books for 12 book series, as well as overseeing the strategy for our whole publication programme, and keeping an eye out for new and exciting things for us to publish. I also attempt to make Tommi do his editorial admin occasionally!

While the nature of my job has changed quite a bit since I first started, I’m still working with a lot of the same authors and editors: Colin Baker, Viv Edwards and John Edwards have all been constants throughout my 15 years, and authors whose journal papers I worked on 15 years ago are now writing books and editing book series for us.

What has been your biggest achievement/success?

That’s a really hard question! The recent publication of the 6th edition of Foundations of Bilingual Education and Bilingualism represented the culmination of five years’ work and it’s a book I’m very proud of, although the authors are both such a dream to work with that my input was minimal. It’s always nice when books you’ve worked on win awards, or we publish something really ground-breaking and innovative. But actually what gives me the most satisfaction is the smaller, on-going successes: when I talk down an author who is on the point of giving up because of a critical peer-review and help them see a way through it; or when we’re overwhelmed at a conference by people wanting to tell us how great our books are and how important it is that we as a company continue to exist. I also love doing workshops/talks for PhD students and it always seems like a real success to get lots of follow up emails and book proposals as a result.

Anna and Sarah celebrating 15 glorious years at CVP/MM

What’s your favourite part of the job?

My favourite part of my job is my lovely colleagues, some of whom I have now known for a VERY LONG TIME. It’s an absolute joy to work in such a friendly, supportive office where all kinds of eccentricity are positively encouraged, and where the tangents go on for longer than the meetings. As with all groups of people who spend a lot of time together in a confined space, there are days when I could cheerfully murder the lot of them, but those days are few and far between. If they fired me I would probably keep on turning up for work anyway!

What’s your favourite memory (together?) of the last 15 years?

One evening in Frankfurt that may have involved a bottle or two of wine springs to mind, or a karaoke session in Leeds that got hijacked by an entire conference. To be fair there is never a dull moment sat next to Sarah! She once crushed a wine glass with her bare hands, her driving rage is terrifying, and she can run 100m faster than Usain Bolt if there’s a pigeon anywhere near her…

Here’s to the next 15 years! Check out Sarah’s interview here.


An Interview with Sarah: 15 Year Work Anniversary!

21 July 2017

This month Sarah and Anna are celebrating their 15 year anniversary working at Channel View/Multilingual Matters. In this post we ask Sarah a few questions about the last 15 years…

Sarah at Frankfurt Book Fair

What made you apply for your first job at MM?

I had done an English degree so publishing was one of the more obvious routes to take. I remember seeing the ad in the paper that specified a ‘seaside office’ which appealed to me as I’m from a seaside town. The ad also promised the possibility of travel which seemed very exciting!

Do you remember your first day?

Hmm, not the details but first impressions – everyone was very friendly and welcoming, it was a very quiet office and it was very nice to have a walk along the seafront at lunchtime! I also remember being excited but slightly awed by the amount there was to learn and how global the company was.

How has your job changed over the years?

I was a journal editor for my first few years and it was a good way of getting to know a lot of people in the field. I started helping with some proof-checking on the books and eventually took over supervising the cover design process and ebooks. I was also doing admin for some of the book series. When we sold the journals in 2008 I became production manager and commissioning editor for Tourism and Cultural Change. I’m now also commissioning editor for The Future of Tourism, currently looking after all the tourism series while Elinor is on maternity leave and get to one or two conferences every year.

What has been your biggest achievement/success?

When I worked on the journals the biggest achievement was getting all issues published in the year they were meant to come out! With book production (and this involves the whole company not just me!) steadily increasing our output from 39 books in 2008 to 60 books in 2016 felt like a big achievement. On the editorial front, I think any time you’ve actively commissioned a title and it goes into production is a great feeling!

What’s your favourite part of the job?

Production and editorial is a nice balance of detailed work with a more creative side. This is pretty much a dream job working with and for amazing people, so hard to pick one thing. Obviously getting to travel to conferences and hanging out with all our authors across the world is very cool!

What’s your favourite memory (together?) of the last 15 years?

Ha, Anna and I don’t get to travel together much (I have no idea why??!) but we have had one or two memorable trips – including one particular evening in a bar in Frankfurt and a karaoke-session in Leeds with a few of our authors/editors! We’re very good at celebrating at MM/CVP so any occasion is pretty memorable!

Congratulations Sarah! Watch this space for an interview with Anna about her experience of the last 15 years.


Critical Tourism Studies VII conference, Palma, Mallorca

19 July 2017

Last month Sarah attended the Critical Tourism Studies VII conference in Palma, Mallorca. In this post she tells us a bit about her trip.

Sarah with Heike Schanzel and Brooke Porter – authors of forthcoming book Femininity in the Field

The last CTS conference I went to was CTS II in Split, Croatia so it was high time Channel View attended another one! There is a definite buzz around these conferences and this one did not disappoint, with many high quality papers and a wonderful location.

As always, it was great to be able to catch up with current and prospective authors and meet so many new people with such interesting research underway.

Sarah taking part in the publishing panel

This conference was a first for me as I had been asked (along with the other publishers present) to take part in a panel on editing and publishing in tourism. I already had a great deal of respect for academics presenting their papers on a regular basis but being on the other side of things for once was pretty nerve-wracking (although it was a good experience). I hope the audience members found it as useful as I did.

The conference finished off in style with a beautiful gala dinner and the evening closed with line-dancing to a Spanish-version of ‘Achy Breaky Heart’ – brilliant!

Not a bad setting for a conference!

After the conference it was lovely to spend a day wandering around beautiful Palma – including a trip to the beach!


Guía para padres y maestros de niños bilingües

14 July 2017

This month we are publishing Guía para padres y maestros de niños bilingües: 2.a edición by Alma Flor Ada, F. Isabel Campoy and Colin Baker, the Spanish edition of Colin Baker’s bestselling book A Parents’ and Teachers’ Guide to Bilingualism. In this post, Alma Flor and Isabel reveal why a Spanish edition of the book was needed.

En nuestro frecuente contacto con padres cuya primera lengua no es el inglés y son residentes de los Estados Unidos, a quienes encontramos en talleres, conferencias, visitas a escuelas o bibliotecas, nos queda a menudo el dolor de comprobar que muchos de ellos se acogen a creencias y prácticas contrarias a lo que beneficiaría a sus hijos, como lo demuestra la experiencia y la investigación.

Alguna de las falsas creencias, en muchos casos totalmente inconscientes, que justifican sus decisiones son que:

  • sus hijos aprenderán inglés más rápidamente y mejor si solo se educan en inglés,
  • sus hijos conservarán el español que aprendieron como niños, incluso cuando solo hablen inglés, y no se haga ningún esfuerzo para practicar o desarrollar su español,
  • sus hijos tendrán más éxito en los Estados Unidos si hablan solo inglés ya que eso les permitirá asimilarse y ser aceptados más fácilmente

Aunque estos padres no prevén inicialmente las dificultades de comunicación entre ellos y sus hijos, sí hemos encontrado a padres que se enfrentaban a la dificultad de no tener un idioma común con sus hijos.

El bilingüismo es un tema complejo que puede manifestarse de muchas formas y los hablantes pueden llegar a diferentes grados de bilingüismo por caminos diversos. Este libro ofrece información e invita a reflexionar a los padres y maestros a tener un claro entendimiento de la alegría y los retos que implica el privilegio de llegar a ser bilingüe.

La necesidad de proporcionar información rigurosa a los padres nos llevó a crear la versión en español de la cuarta edición de Colin Baker, Guía para padres y maestros de niños bilingües. Alma Flor ya había creado una versión de la primera edición que se ha usado ampliamente. La cuarta edición en inglés, amplió los temas sobre el uso de la tecnología, los resultados recientes de la investigación en psicología y nuevos descubrimientos en educación.

Quizás lo más distintivo de este libro es la forma en que Colin Baker ha organizado los contenidos, a través de una serie de preguntas claras de interés para cualquier persona involucrada en la educación de un niño, en proceso de llegar a ser bilingüe. A través de la lectura del índice cualquiera puede rápidamente identificar lo que más le interesa y así llegar sin dilación a los consejos que busca en el libro. Las respuestas se presentan con claridad y de forma simple y se dirigen al lector de manera personal.

La edición en español añade secciones dirigidas a la integración de la escuela y el hogar, se dan sugerencias para el aprendizaje en el hogar y recomendaciones de literatura infantil en español.

Nos alegra haber dedicado tiempo, en medio de nuestra ocupada vida como autoras de literatura infantil y escritoras de materiales educativos, para crear esta edición en español. Fue una labor satisfactoria y esperamos que muchos padres y maestros encuentren en este libro una valiosa información.

Les invitamos a visitar nuestros portales

www.almaflorada.com

www.isabelcampoy.com

o contactarnos en

almaflor@almaflorada.com

isabel@isabelcampoy.com

For more information about this book, please see our website. Colin Baker’s bestseller, A Parents‘ and Teachers’ Guide to Bilingualism (4th edition), on which this book is based, is also available on our website.


Publishing FAQs: Book Covers

12 July 2017

The cover design for a new book is something I really enjoy working on, and it’s often one of the author’s favourite parts of the production process too. However, it’s not without its challenges, such as choosing a good image (particularly as a lot of the subjects of our books are quite abstract), and the cover design process can be an unfamiliar and daunting prospect for some of our authors. In this post, I answer some frequently asked questions about the book cover design process.

The series design for SLA is possible with or without an image

Will I be able to choose my own cover design?

We have standard designs for all our series, so the design itself will be predetermined, but this doesn’t mean that you won’t be involved in the rest of the process! There’s usually flexibility regarding colour and image, and even more scope for creativity if your work is out of series.

Do I have to have an image?

Not necessarily. Some of our series designs are possible both with and without an image, so you may be able to choose, depending on which series your book is in. If you opt for a cover without an image, you can still get involved in the design process by letting us know your preferred colour scheme. And if the series requires an image, we’re always happy to help you choose and source it.

The cover art for Wei Ye’s book was created specially by an artist she knows, Mu Zi

Will I be able to choose the cover image?

Yes! We like authors to have plenty of input when it comes to deciding on the image for the cover, as ultimately we want them to have something they’re happy with and can be proud of. We receive all sorts of different images, including photographs taken by the authors themselves, artwork commissioned specially for the cover, “word clouds” and more! We will do our best to accommodate your choice, although there are a few criteria it will need to meet…

Can I use this photo of people on a beach I took on holiday?

That depends – do you have permission from the people in the photo to use it for this purpose? If not, I’m afraid we won’t be able to put it on the cover. Furthermore, when submitting a photo as a cover image, you need to be careful not only of the people visible in the photo but also any logos or branding that are central to the image.

What about this drawing my child did?

Absolutely, providing it will work for the cover of an academic book and the image is of a high enough quality. Our designers need the image resolution to be at least 300 dpi for it to be usable, as lower resolution images will quickly become fuzzy once they’ve been enlarged to fit the cover. What looks good on screen may not come out as well when printed by a high-quality printer, so we have to check that the quality is sufficient.

A cover that uses a stock image

What if I don’t have an image of my own?

Not to worry – we regularly use stock image libraries like iStockphoto and Shutterstock to source images for our books, so we always encourage our authors to have a look through them when they have an idea in mind but no image of their own. The sheer amount of choice the image libraries offer can be quite overwhelming, and it can be a bit of a treasure hunt sifting through all the generic or staged images to find what you have in mind. However, they have an incredibly wide range of images available, and we’re sure to find the right one with enough digging!

An informal photo-shoot arranged by the editors

None of the stock images of children look natural, what can I do? 

You might be able to set up an informal photo shoot – perhaps you have young family members, friends or neighbours who’d love to feature on the cover of a book! We can provide a template letter of permission for you to give to parents or guardians to sign and are always happy to give the models a copy of the printed book in thanks.

 

Flo


How do we use social media to market our books?

6 July 2017

We at Multilingual Matters/Channel View Publications are very active on social media and have built up substantial communities across all our accounts. We enjoy interacting with our authors, publishing contacts, readers and people with a broader interest in the topics on which we publish, and have strong followings on both Facebook and Twitter, with nearly 2,000 contacts across our Facebook pages and over 15,000 on our two Twitter accounts.

Social media has also become an integral part of our marketing campaign for each book that we publish. In the weeks and months leading up to and following a book’s publication, we in the marketing department use our various social media channels (Facebook, Twitter, this blog and YouTube) to announce its publication and publicise it as much as possible. It’s the easiest and most effective way of getting news to lots of people at once and on top of that, it allows people to engage with and discuss our publications, both with us and amongst each other. Of course, social media doesn’t come at the expense of our traditional marketing strategies and we still follow usual marketing techniques such as catalogue mailings, email newsletters, sending information to the book trade, attending conferences and book fairs and so on, but it does offer something new and different to our marketing repertoire.

Commissioning editors with books published in January

When using social media to market a book, it’s a real advantage if we have an author who is active themselves on social media and can help us to spread the word. Authors are best placed to reach their book’s key audience as their own colleagues and peers are likely to be those interested in the research. We often find that some of our bestselling books are ones where the author hasn’t been afraid of get stuck in! For example, you could create a Facebook page for your book like our authors Christian W. Chun and Leanne White did, where you can keep people up to date with the book’s progress and share useful information and news, including the 50% preorder discount flyer we create for all our books. In addition, if there are any relevant events that tie in with your book’s publication, do let us know! For example, we’ve previously promoted Hongliang Yan’s book, Heritage Tourism in China, in conjunction with World Heritage Day. Facebook is also the main place where we post photos of office goings on, so your book may well end up in a photo like the one above of our commissioning editors with their books published in January. If you have any ideas for a relevant photo opportunity for your book, just let us know and we’ll see what we can do!

Twitter is a great place to get book news out to the right people, and we do try to “mention” relevant accounts with publication news where we can. If you have any ideas about popular hashtags used by the community you’re trying to reach or users who would be especially interested in your work, let us know on your AQ and we’ll include them in our marketing plans. Each of our books are assigned three or four tweets during the month following its publication giving a taster of what to expect from the book, and we also announce it on both Twitter and Facebook on publication day. By using relevant hashtags, the word about a new book gets out to people who might not have heard about it otherwise, and we often see people mentioning friends or colleagues with recommendations of our books.

We ask all our authors to write a piece about their book for our blog, which we schedule to coincide with its publication. This is a really good way to publicise the book and provide interested readers with a “behind the scenes” insight into how the book came about, giving authors a chance to sell their book beyond the blurb on our website. If you can send us photos or even videos to include in the post to grab readers’ attention, even better! We always announce new blog posts on Facebook and Twitter ourselves, but again, the braver authors are about sharing their post and telling the world about their work, the greater the number of views and the more engagement we see.

One of the videos to accompany Optimizing Language Learners’ Nonverbal Behavior

For those authors that are feeling especially creative, we also have a YouTube channel where we post videos authors have produced to accompany their book. For example, we recently posted a video by Wayne E. Wright and Colin Baker where they spoke about the latest edition of Foundations of Bilingual Education and Bilingualism and one by Janet Enever and Eva Lindgren introducing their new book Early Language Learning. For their book, Optimizing Language Learners’ Nonverbal Behavior Tammy Gregersen and Peter MacIntyre produced a series of accompanying videos, such as “Say it with your Hands!”, all of which can be accessed on our YouTube channel. If you’d like to do something similar for the publication of your own book, just get in touch with us to discuss your ideas.

Nowadays social media is an invaluable tool for getting publication news out there, and we do our best to publicise your book as much as possible, but there’s no doubt that the more active the author is in promoting their book through their own channels, the better. So get Facebooking/Tweeting/Blogging/YouTubing!

Follow us on Twitter: @Multi_Ling_Mat / @Channel_View

Like our Facebook page: Multilingual Matters / Channel View Publications

Check out our YouTube channel


An Interview with Rodolfo Baggio, Co-author of “Quantitative Methods in Tourism: 2nd edition”

4 July 2017

This month we are publishing the second edition of Quantitative Methods in Tourism by Rodolfo Baggio and Jane Klobas. In this post Rodolfo answers a few questions about the book and the work of a tourism academic.

It’s been six years since we published the first edition of Quantitative Methods in Tourism. What can we expect from the second edition?

First of all let me say that I’ve been quite surprised and amazed to see that our little work received so much attention as to deserve a second edition. We (my coauthors and I) are very grateful to the readers and to find out that our idea of providing a “practical” handbook has worked well. In this edition we have essentially done two things. One has been (rather obviously) to amend the little inaccuracies or errors that inevitably escape in a work like this one, even after a good number of checks. Then we have improved and updated examples and references and added some new materials on data screening and cleaning, the use of similarity and diversity indexes, path modelling and partial least squares, multi-group structural equation modelling, common method variance, and Big Data.

What is the collaborative process like between you both?

For this book (as for the previous edition), after having agreed on the topics to include, we split them based on our expertise and interests so that each one of us wrote the different pieces, then we swapped the chapters and cross checked all the materials.

What is the most rewarding and most difficult thing about writing a book?

The most rewarding thing is for sure the moment in which you get the book in your hands. The most difficult (probably better to say tedious, tiring or grim) comes when you have finished writing and you have to start checking, refining, correcting, reworking, etc.

As a tourism academic, what’s the favourite place that you’ve travelled to in the course of your research?

Contrary to what many might think, working in tourism, whether as an academic or industry practitioner, does not necessarily mean travelling. There are hotel employees that have never seen places different from their hotel or teachers that have never been in a city different from the one in which they give classes. I have been privileged and, due to personal attitude and life chances, have so far had an incredible number of possibilities to travel to many parts of this planet. I do not have a favourite place. All are interesting and exciting in one way or another. Probably my truly favourite place is one (and there are many) in which I have not yet been.

What do you enjoy doing when you’re not writing books?

Well, not being a writer most of my life is spent NOT writing books, so I do what anyone else does. Personally I enjoy reading, walking around, listening to good music, travelling and so on. But I also very much enjoy studying and researching new avenues for the difficult work of understanding a complex and complicated domain such as the tourism one.

For more information about this book, please see our website.

 


Multilingual Matters at the International Symposium on Bilingualism 2017

30 June 2017

Earlier this month, Anna and Laura left Bristol in the midst of a heatwave for rainy Ireland and the biennial International Symposium on Bilingualism, which was hosted this year by the University of Limerick. In this post Laura tells us what they got up to.

A very busy coffee break

The theme of the International Symposium on Bilingualism conference this year was ‘Bilingualism, Multilingualism and the New Speaker’ and delegates enjoyed a packed schedule of presentations, either linked directly to the theme or to any other aspect of bilingualism and multilingualism research. Clearly the topic of the conference lies right at the heart of Multilingual Matters and we were pleased that there was plenty of interest in our books. So much so that we often had a queue of keen customers at the stand during the breaks and were very glad to have each other to share the workload.

Naturally, the 6th edition of our bestselling textbook, Foundations of Bilingualism and Bilingualism by Colin Baker and Wayne E. Wright, was a popular choice but it was matched in popularity by New Perspectives on Translanguaging and Education, edited by BethAnne Paulsrud, Jenny Rosén, Boglárka Straszer and Åsa Wedin. All the authors of other bestsellers, Raising Multilingual Children, by Julia Festman, Gregory J. Poarch and Jean-Marc Dewaele and Beyond Age Effects in Instructional L2 Learning by Simone E. Pfenninger and David Singleton, were present to talk to readers about their work. Another hot title was New Insights into Language Anxiety edited by Christina Gkonou, Mark Daubney and Jean-Marc Dewaele, who was one of the keynote speakers.

Accompanying Jean-Marc Dewaele as other plenary speakers were Ana Deumert, Alexandre Duchêne, Elizabeth Lanza, Tina Hickey and Lisa Lim. The keynotes were all very well-attended and we were glad to be able to slip away from a quiet stand in order to hear them.

Laura and Anna putting their free conference umbrellas to good use

Aside from the packed academic schedule, delegates were treated to a drinks reception, Irish BBQ with traditional Irish music and dancing and a Gala Dinner, featuring a live band and welcoming dance floor. Needless to say, we returned home utterly exhausted from an excellent and enjoyable conference and already looking forward to the next one in Canada in 2019!


A visit to one of our printers, CPI

27 June 2017

This post was written by our intern, Alice, who recently joined Sarah and Flo on a trip to one of our printers, CPI, to learn more about the publishing industry as a whole.

Last week Sarah, Flo and I met at the train station, ready for a day trip to one of our printers, CPI. We got the train to Chippenham, so the journey wasn’t too long, and were kindly collected from the station by James, who Channel View has been working with for about 10 years. James drove us over to CPI’s Melksham factory, which is one of 17 factories spread over 7 different countries.

Sarah, Flo, Alice and James with the inkjet printer

Firstly, we sat down for a brief overview of the printing process and how their printers work. It was great to get a detailed description of the difference between printers and James showed us examples of what they can do, as well as giving us a mini presentation. After tea and a chat, we left the office to see first-hand what goes on in the factory. We began our tour with the plain paper rolls, ready to go – these are huge and fill a large portion of the first factory room, so we were very surprised when James told us how quickly they get through them! The rolls are then set up on the printer, which they go through at an overwhelming speed. The inkjet machine prints an entire book at a time, one after the other, on the roll. Once the paper has the text printed on it, it is then folded into its book form. It was amazing seeing how precise and fast the machines were – little need for human hands! The books are then glued and bound, before being trimmed to size. If it is a hardback book, it then carries on to a final stage where the cover is added and, if necessary, a jacket is added as well. It was all very exciting – thanks to everyone in the factory for letting us be nosy!

After the grand tour, we collected our account manager, Katie, from the office. We then all drove to Lacock, an amazing village owned by the National Trust, where we had a wonderful lunch and more of a catch up. There was just time for an ice cream (it was a very hot day!) before heading back to Bristol. It was overall a great trip and so interesting to get an insight into the journey our books go on before they arrive at the office.

Alice


The Great Potential of Arab Tourism Destinations

23 June 2017

This month we published Tourism in the Arab World edited by Hamed Almuhrzi, Hafidh Alriyami and Noel Scott. In this post Hamed explains the inspiration behind the book and outlines its main themes.

The socioeconomic changes in a number of emerging economies, including Arab countries, have enabled many people from these countries to travel. In 2015, The United Nations World Tourism Organization reported that in 2014 this region was among the fastest growing regions in terms of travel total contribution to GDP (gross domestic product). Arab tourism destinations and markets hold great potential for the tourism business; however, it appears that we know little about them.

When I started my PhD study, one of the difficulties I faced was finding literature that discussed aspects of the tourism industry within Arab countries. There was a clear scarcity in research on planning, management and marketing of Arab destinations, or on understanding Arab tourists’ behaviours and dispositions. Through conversations with colleagues, it became clear that there is a need to establish and promote a dialogue on issues that concern the Arab tourism industry and bring tourism-related discussion to the attention of international tourism literature.

The existing tourism literature seems to be confused on many issues when it comes to discussing Arab tourism phenomena. Tourism in the Arab World introduces tourism researchers to such issues. Questions such as ‘What is the Arab World?’, or ‘Who is an Arab?’ are discussed and we address how this has further implications for tourism studies. In addition, the image of Arab destinations has been associated with various risk perceptions within international tourism literature – mainly the political crisis that many Arab destinations have been witnessing and the way they have been portrayed through the international media. This volume highlights this issue and provides recommendations for dealing with it for tourism marketing organisations and tourism researchers/practitioners. It also discusses whether the generalisation of risk perceptions is justified.

From an outsider’s perspective, Arab countries seem to be perceived similarly. However, various chapters within this volume emphasise that it is important to be careful of putting all Arab destinations in the same basket when it comes to issues such as tourism development, planning or structure of the industry. It was apparent throughout the discussion that Arab tourism destinations vary in their approaches. The discussion has pinpointed several concerns that tourism researchers and practitioners need to be aware of, such as the impact of Islam, culture and the political structure of each destination, and how these factors contribute to the development of tourism in each country.

While the book tries to stimulate discussion on various tourism issues that concern Arab destinations and market, it focuses more on business aspects of the tourism industry. Hence, there are four overall themes covered in this volume:

  • Tourism policy, organisation and planning
  • Tourism product development
  • Destination marketing
  • Arab consumer behaviour

Throughout these themes, tourism researchers and practitioners can appreciate differences and complications when it comes to dealing with emerging Arab tourism destinations, which in return provide more thoughts for discussion.

For more information about this book, please see our website. If you found this interesting, you might also like Tourism in the Middle East edited by Rami Farouk Daher.


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