Publishing FAQs: The Marketing Process

The marketing process is managed by me as Head of Marketing and I am assisted by Flo who is Marketing and Publishing Coordinator. Together, we make sure that we publicise each book to booksellers, retailers and individuals as well as across our social media channels. We also produce print catalogues and regular email newsletters to promote our books and ensure we inform relevant organisations and groups. We receive all kinds of queries throughout the marketing process so I’ve attempted to answer some of the most common questions here.

When will you start marketing my book?

Elinor and Flo about to have their monthly marketing meeting

As soon as a book goes into production we begin the marketing process. This will be approximately 6 months before publication. We create an individual marketing plan for each title and incorporate both the commissioning editor and the author’s suggestions. You can read more about this process in Flo’s blog post.

Can I buy copies of my book at a discount?

Yes, as an author you are entitled to a 50% discount on all our titles, including your own book. We will also provide you with a discount flyer for you to send to all your friends and colleagues and take to any talks you are giving or conferences you’re attending.

The price of my book is incorrect on Amazon / My book isn’t available on Amazon. Can you fix this?

We can’t make changes directly to Amazon’s site but if there are any errors such as prices, publication date, title etc we can request for these to be updated as soon as possible. Unfortunately, we’re unable to prompt Amazon to place an order so sometimes your book may be marked as unavailable due to a delay in them ordering stock.

Will my book be on sale in my local Waterstones?

It’s possible that Waterstones will stock your book if it’s a university branch and the book is a course book at your institution. Otherwise it’s unlikely that your book will be available as they stock very few high level academic titles in their high street stores. However, the main sales of our titles come from other sources so please don’t be concerned if your local bookshop isn’t stocking your book.

Will you be marketing my book on social media?

Yes, definitely! We market all our books through our various social media channels. Campaigns are always more successful when the author is involved so we send our authors a detailed guide to marketing on social media at the start of the marketing process.

Can I post about my book on Facebook?

Yes please do! Although we market all our books through our own channels, it’s always far more effective for authors to utilise their own personal contacts to sell their book.

Can you send a review copy of my book to X journal?

We are happy to send review copies of your book to relevant journals and will be asking for suggestions at the start of the marketing process. Please be aware that some journals don’t have a book review section and therefore will be unable to review the book.

Do I have to fill in an author questionnaire?

Yes you do, and your commissioning editor will send it to you at the appropriate time. The information you provide on your author questionnaire is vital for helping us to understand how best to market your book and to reach the appropriate audience. It is also the best way of sharing any of your own existing contacts and any other ideas you have for marketing your book.

Will you be organising a book launch for my book?

We’re not able to organise book launches for every book but if you are organising an event, please let us know so that we can arrange for copies to be sent in good time, and if it’s local or we happen to be in the area, we may even be able to attend. Equally, if there is a conference where a book event is appropriate we would be happy to support you with marketing materials.

Will my book be featured in mainstream media?

Our books do occasionally get picked up in mainstream media but these are exceptions, not the norm. However, if your book relates to a topical or controversial issue that is currently being covered in the media then it’s possible that it can be featured. Any media contacts you have or ideas for publications for us to approach are very helpful.

Can I have a free copy of my book for my mum?

Yes of course! On the author questionnaire you can list people who you would like to receive a copy of your book. We usually suggest that you list influential people in your field who will be interested in your work and may help promote it, but of course you can list your mum as one of your recipients.

Will all the contributors to my book receive a free copy?

What the contributors will receive is stated in the contributor agreements which are signed early in the editorial process. If you have any queries about this, please contact your commissioning editor.

My conference displayWill my book be on display at X conference?

If you have listed the conference on your author questionnaire we will do our best to get some publicity there. Unfortunately we don’t have an unlimited budget and the costs of some conferences are so prohibitive that we’re unable to attend all those that we would like to.

Why isn’t my book going to be published in paperback?

The decision of whether to publish your book in paperback and hardback or hardback only is made by the commissioning editor and the rest of the team. Your commissioning editor is your best contact for this question.

Will my book be listed in your catalogue?

Yes all our recent books will be included in our main catalogue which is printed each year in September. Go to our website to join our mailing list to ensure you receive a copy.

If you have any queries about social media or review copies, please contact Flo at flo@multilingual-matters.com. For all other marketing queries please contact me at elinor@multilingual-matters.com.

Elinor

Publishing FAQs: Royalties Payments

Every year in April and May there is a flurry of activity in the office as royalty processing season rolls around. It’s a very busy time for Tommi, as he makes at least 500 individual payments to authors and editors. In this post he answers some of the most common questions he’s asked regarding royalty payments.

How often will I get royalty statements?

Tommi hard at work making royalty payments

Royalty statements are sent out once a year, and are calculated on sales to March 31st. Statements are usually sent at the beginning of May, once we have collated all the sales information.

How often will I receive royalty payments?

Royalty payments are made once per year. We start to make payments as soon as royalty statements have been sent, but with hundreds of authors to pay it takes us some time to work through all of these. We aim to have all payments made by the end of July, but this is not always possible.

What methods of payment are there?

We can pay by either bank transfer, PayPal or cheque. Bank transfer is the easiest for all concerned, although in some countries this can be expensive. We can normally arrange to make payment in your local currency – please contact Tommi if you would like to discuss this.

What information do I need to provide for a bank transfer royalty payment?

The information needed for bank transfers varies from country to country. If your bank is in the UK, we simply need your sort code and account number. For European bank accounts, the IBAN number. In most other countries, if you give us your account number, sort code (or routing code), BIC/SWIFT code where possible, and the name and branch address of your bank, we should have enough information to pay you. If in any doubt at all, contact Tommi.

I have received a cheque in pounds sterling, but my bank says they cannot cash it or it is very expensive to cash. What can I do about this?

We prefer to make payment by bank transfer, and will only pay by cheque in the event that you have either chosen to be paid by cheque, or you have not informed us of your payment preferences. If the amount is too small to cash, we can set your account to only pay once it accrues over a set amount. If you would prefer to be paid by bank transfer, please send us your bank details (see above). We will cancel the cheque that you have received and make a replacement payment by transfer. We do not like to have outstanding cheques on our account, so please do not simply throw the cheque away or ignore it. Instead, please contact Tommi to discuss your options.

Why didn’t I receive a royalty payment this year?

If you received a royalty statement, but have not received a payment, please check the following:

  1. Is there a minimum payment on your account? This would be detailed on your summary statement as “minimum payment £XX”. We do not pay very small amounts, as bank fees and administration costs would be more than the payment is worth. On older contracts the minimum payment would be set at £25, but with newer contracts it is likely £50 or even £100. We can set this as high as you like, so if bank charges are particularly high in your country, please contact Tommi to discuss this.
  2. Is the address correct on your royalty statement? If we do not have your correct address it is possible that your payment has been sent to an old address. Please make sure you update your contact details whenever these change.
  3. Have you changed bank accounts since your last royalty payment? Please make sure you update us whenever you change bank accounts, so that we do not pay the wrong account. If our bank informs us that your account has closed, we will attempt to contact you, but with hundreds of authors to pay, this may take us a long time!
  4. Have we mailed your office address? If we have sent a cheque to your office, it is possible that it has either got lost in the university internal mail, or if you work from home when students are off campus, you might find the cheque in your in-tray/pigeon hole when you return for the new semester.

If none of these answers fits, please contact Tommi and we can tell you whether or not we have made payment, and if so, what method we used.

Can my royalties be paid to someone else/a charity?

Yes. You can assign your royalties to another person or, should you wish to, you can assign your royalties to a charity. All you need to do is inform us who to pay, and how best to pay them. Our preferred method is payment by bank transfer.

What happens to my royalties if I die?

We normally pay your estate, if we are given details of how to do so. If we do not have any contact details and do not know how to pay your estate, we will set your account to accrue any unpaid royalties until such a time as we are contacted. Should you wish to plan ahead and assign your royalties to a charity in the event of your death, please contact Tommi and we will make a note on your account.

Tommi

 

Publishing FAQs: The Production Process

The production stage is an exciting time in the publishing process, as a manuscript begins its journey from Word document to printed book. However, there is a lot of work to do before the book is ready for publication! In this post Sarah answers some of the most common questions she gets asked during the production process.

Sarah hard at work checking proofs

Will my manuscript be copy-edited and proofread?

Yes, we ensure that every manuscript we publish is copy-edited. We will ask authors to proofread their typeset proofs but I will also be checking them throughout the production process.

Will I get to choose my own cover design and image?

If your book is being published in one of our series (most will be) there will be a series design to adhere to. We are very happy to take on board authors’ preferences re a cover image (if the series design includes one) and background colour. Check out our blog post on book cover FAQs for more information.

How long does the production process take?

From sending the final manuscript for copy-editing and typesetting to the arrival of a printed book usually takes around 5-6 months. This can be done more quickly but for marketing purposes it is better to get advance information (ISBNs, prices, ToC) out 6 months ahead of publication. We also like to have enough time to ensure we are publishing a high-quality volume and not rush things out in a very short time.

Do I need to adhere to a specific style/layout in my manuscript?

We provide guidelines for authors but we are flexible in terms of manuscript layout and font. We are currently working on a requested stylesheet for book editors to send to their chapter authors.

Do you follow APA referencing guidelines?

No, our reference style most closely resembles the Harvard referencing style.

How should I send my figures/photographs?

If you have a lot of photographs to submit with your manuscript it’s best to submit these separately as tiff files (jpegs are also acceptable). If possible they should be minimum 300dpi.

Can I add/change things after my manuscript has been finalised and the production process has begun?

We would strongly discourage changing large parts of your manuscript once we have sent the final version to the copy-editor/typesetter. You will have a chance to proofread the typeset pdf and make changes (we would expect these to be mostly minor at this stage) at the initial proofing stage.

When can I expect initial proofs?

We ask our copy-editing/typesetting suppliers to return the pdf proofs to us 6 weeks from their receipt of the manuscript. This deadline can depend on how fast authors respond to any copy-editing queries which the suppliers send to them directly.

How should I return my proof corrections?

Most authors email a list of corrections which I will transfer to the proofs while I am checking them. Increasing numbers of authors are supplying corrections made directly to the pdf. We are also happy to accept hard copy corrections through the post!

When should I start my index?

It is best to start the index at revised proof stage (i.e. once the initial corrections have been made) so pagination is unlikely to change.

How long does a book take to be printed?

We ask our printers to send the printed book to us 3 weeks after they’ve received the final proofs/cover from us. We do not announce publication until the printed books have been checked in-house and delivered and booked in at our UK distributor.

The Ebooks page on our website

Will my book also be available as an ebook?

Yes! We publish all our titles as library pdfs, and in Epub and Kindle formats. Please see the Ebooks page on our website for more information on where they can be purchased.

Will I receive complimentary copies of my book?

Yes, authors and editors of books will receive printed copies of their books (if you’re in doubt about how many, please consult your contract or contact your commissioning editor). For edited books, each contributor will receive either an e-version of the book or a printed copy.

Sarah

Publishing FAQs: All Your Conference Questions Answered!

This time of year is always a busy period for conferences and 2017 has been no different, with Flo at BAAL, Sarah at the Visitor Economy conference and me at EuroSLA last week. Along with selling the books, conferences are a great opportunity for us to speak with delegates. Of course, most conversations centre around the content of the books and vary depending on what we have with us. But you’d probably be surprised at how frequently we are asked some particular questions, and sometimes we are surprised that people even ask them! Here are a selection of our favourites:

Sarah at a Channel View conference

How do you choose which conferences you attend?

Firstly, we look at the theme of a conference, the size of it (big isn’t always better) and who has recommended it or told us they’ll be attending. We then look at whether it is affordable and decide whether to attend in person or send a display. Finally, we check our travel schedule and agree who will go where. As conferences often fall at roughly the same time and sometimes, to our frustration, even clash with each other, they take a considerable amount of logistical planning. Funny as it sounds, as well as coordinating ourselves, we also have to make sure that things such as tablecloths are in the right places with the right people!

How do you decide which books to bring?

Once we have decided to be involved in a conference, as Marketing Manager, it is my job to sort out all the details. I look at the programme and decide which of our recent books are relevant and which of our authors are attending. It is often a real challenge to cut a list of perhaps 100 books down to a reasonable number that will fit on a single table! But having to cut down a long list of books that we’re keen to show off is not a bad position to be in.

How many copies do you bring of each book?

This is another source of much umming and ahhing! I come up with a figure by combining information about how popular a book has been at previous conferences and its sales in general, with how relevant it is to the themes of a conference and whether the author will be there to promote their book. It is not the most scientific of processes but, having been to many conferences, I have a good feeling for what is about right. I’ll then check the list with whoever is attending the conference and they’ll make further suggestions or amendments.

Laura with a stack of empty boxes after the AAAL conference

Did you bring the books here in your suitcase?

No! This always makes us laugh because the books are really heavy and usually fill several big boxes!  Except in exceptional circumstances, such as when we are going by car, the books are delivered straight from our warehouse to the conference.

Why is my book not here?

We do our best to bring authors’ books to conferences if they have forewarned us that they’ll be there. If we haven’t got your book, it might be because it is slightly older and we have to give preference on the stand to newer books. My favourite response to this question is that if it’s too old to have made the cut, it might be time for you to think about writing us a new one to bring!

Can you ship the book to me for free?

If we have sold out and there is no copy for you to take, then yes, we will gladly send you a copy with free shipping. This is a sign that I didn’t get the numbers quite right and should have brought more so that you can take one. But if there is a copy on the table and you want it shipped, we do ask that you pay the shipping. It makes sense really: we will have paid to have the book shipped to the conference, will then pay to have the booked shipped back to the warehouse and then pay again to ship the book to your home. If we did all that shipping, the costs would soon add up to way more than the price at which we sell the book. So, in order to continue to offer the books at a special conference discount, we cannot also offer free shipping.

Why are your books so much cheaper here?

You’re buying directly from us, so we don’t have to give a cut to any booksellers or wholesalers who might otherwise be involved in the book selling chain. We don’t expect to make a profit through book sales at a conference; conferences have an immeasurable value for us in terms of meeting people; showing our books to a new audience and keeping up with trends in the field. The price we charge is therefore as cheap as we can afford to sell it at, with a small contribution to the cost of attending conferences.

Do you get to go to the sessions?

Yes, sometimes, especially if there are two of us and one can man the stand while the other goes to a talk. We are also usually able to attend the plenaries as most other delegates will do so too and thus these are quiet periods at the stand. At other times, delegates may make the most of a session when there is no paper of interest to them to browse the books and chat with us. This is often much easier done when we are quiet than during the rush of the coffee or lunch break and we’re usually glad of the company!

What do you do when it’s quiet?

If we’ve just had a busy coffee break then we’re usually glad to have a moment to sit down! If there’s no-one browsing books and no session we want to attend, then we might tidy the stand, check emails and social media or catch up with the other publishers. And of course, if it’s really quiet, we have plenty of reading material in front of us!

Anna, Tommi and Laura at a conference

What makes a good conference?

We’ve had fun reminiscing about previous conferences and come up with the following that may combine to make a really good conference from a publishing perspective: excellent speakers whose presentations spark interesting conversations and discussions; a well-organised committee and host venue; being close to the refreshments (not only because we enjoy them, but because this is where delegates tend to congregate); a location that will attract many attendees and is easy to get to; a well-thought-out schedule that isn’t overcrowded and runs to time; plenty of table space so we can spread out our books; double-sided name tags with large print and, even though it’s out of everyone’s control, rain! A wet conference means that delegates are more likely to spend the time between sessions browsing books than out enjoying the host city!

Do you have a book on x-y-z?

We can’t promise to know all our books inside out but we’ll do our best to help you find what you’re looking for. And if neither you nor we can find it, then that’s probably a good sign that you have pointed out a gap in the market! Why not talk to us about writing for us?

Where are the toilets? Is this the registration desk? Can I put my coat under your table? Can I leave my child with you? Do you have a USB stick I can borrow? Can I check a reference in a book?

These and many others are frequently asked and we’re always willing to answer and help out where we can, even if it’s just sending someone in the right direction. Sometimes it’s from the small interactions that the greater conversations begin.

We’re busy making plans for 2018 and hope to see you at a conference somewhere soon!

Laura

Publishing FAQs: Info Box Queries

Every day we receive a wide variety of queries to our Info box. These come from all over the world from authors, customers, booksellers and more. In this post Alice provides answers to the most commonly asked questions.

Alice ready to answer all your queries

I want to order some books but I’ve forgotten my discount code/I don’t know how to use it!

You’ve come to the right place – I can check if you’re using the right code and correct it for you if not. In order to use your code you need to enter it exactly as you received it (capital letters and all), into the box titled ‘Promotion code’ when you get to the online checkout. Click the ‘Apply’ button and you should immediately see the discount applied.

I ordered a book and it hasn’t arrived, when will I receive it?

How long a book takes to be delivered varies depending on where it’s going. We have a rough guideline as to how long a book should take to reach certain parts of the world. For the UK, it should be with you in 5-7 days, Europe 2-3 weeks, USA and Canada 2 weeks and the rest of the world 2-3 weeks. If your book still hasn’t arrived after the estimated time, email us at info for more information. I’ll be able to look on our system to see if the book has been despatched and whether there were any issues along the way.

I ordered an inspection copy and now I want to adopt the book, how do I do this?

If you’ve already been in touch to request an inspection copy and are now hoping to adopt the book for your course, I will need a small amount of information for our records. Please let me know the name of your institution and the course you are running; how many students will be taking the course; the dates it will run and its level. If you originally received an ebook, I can then send you a hard copy for your desk and if you already have a hard copy, it is then yours to keep!

Can you provide me with a book in a format that is accessible for visually or print impaired students?

Absolutely. We are able to provide University Disability Support Services with an e-file that can be converted into a suitable format for visually or print impaired students. Just email the info box with the book that is required and I can sort this out for you.

You have changed your distributors, who are they now?

That’s right, we changed both our distributors last year, so any orders that you place on our website or at a conference will now go through our new distributors. For the UK, Europe and the rest of world, except as follows, our distributors are NBNi, who can be contacted on orders@nbninternational.com, and for the USA, Canada, Central and South America, it is NBN, who can be contacted on customercare@nbnbooks.com.

How can I get the latest book news?

If you’d like to be kept up to date with our latest releases and book news, you can sign up to our mailing list on our website or if you prefer, simply email me your name, email and address and I can add you to our mailing list myself. Be sure to let me know what you’re interested in (Language Arts/Tourism Studies/Creative Writing Studies/Translation Studies etc) and we’ll keep you informed with a relevant newsletter and mailings! Another great way to stay in touch is to check out our Twitter (MM and CVP) and Facebook (MM and CVP) accounts where we regularly post relevant news, new books and blog posts. And of course, you can also subscribe to get new posts from this blog straight to your inbox by signing up here.

I’m thinking about submitting a book proposal, how do I go about this?

Great! If you’re an author who hasn’t submitted a proposal with us before, you may not know that we have a set of guidelines for all authors to follow – this helps to make the process of considering your proposal as smooth as possible. At the bottom of that page you can find who to send your proposal to, or alternatively send it to the info box and I will ensure that it reaches the right person! If the proposal looks to be of interest to us, we will schedule it for discussion at our next in-house editorial meeting and if it is positively received, it will then be sent on to the appropriate academic editor of the book series or an external reviewer. You can find more information about the publishing process with us here.

Feel free to contact us with any queries you might have at info@channelviewpublications.com.

Publishing FAQs: Book Covers

The cover design for a new book is something I really enjoy working on, and it’s often one of the author’s favourite parts of the production process too. However, it’s not without its challenges, such as choosing a good image (particularly as a lot of the subjects of our books are quite abstract), and the cover design process can be an unfamiliar and daunting prospect for some of our authors. In this post, I answer some frequently asked questions about the book cover design process.

The series design for SLA is possible with or without an image

Will I be able to choose my own cover design?

We have standard designs for all our series, so the design itself will be predetermined, but this doesn’t mean that you won’t be involved in the rest of the process! There’s usually flexibility regarding colour and image, and even more scope for creativity if your work is out of series.

Do I have to have an image?

Not necessarily. Some of our series designs are possible both with and without an image, so you may be able to choose, depending on which series your book is in. If you opt for a cover without an image, you can still get involved in the design process by letting us know your preferred colour scheme. And if the series requires an image, we’re always happy to help you choose and source it.

The cover art for Wei Ye’s book was created specially by an artist she knows, Mu Zi

Will I be able to choose the cover image?

Yes! We like authors to have plenty of input when it comes to deciding on the image for the cover, as ultimately we want them to have something they’re happy with and can be proud of. We receive all sorts of different images, including photographs taken by the authors themselves, artwork commissioned specially for the cover, “word clouds” and more! We will do our best to accommodate your choice, although there are a few criteria it will need to meet…

Can I use this photo of people on a beach I took on holiday?

That depends – do you have permission from the people in the photo to use it for this purpose? If not, I’m afraid we won’t be able to put it on the cover. Furthermore, when submitting a photo as a cover image, you need to be careful not only of the people visible in the photo but also any logos or branding that are central to the image.

What about this drawing my child did?

Yes, providing it will work for the cover of an academic book and the image is of a high enough quality. Our designers need the image resolution to be at least 300 dpi for it to be usable, as lower resolution images will quickly become fuzzy once they’ve been enlarged to fit the cover. What looks good on screen may not come out as well when printed by a high-quality printer, so we have to check that the quality is sufficient.

A cover that uses a stock image

What if I don’t have an image of my own?

Not to worry – we regularly use stock image libraries like iStockphoto and Shutterstock to source images for our books, so we always encourage our authors to have a look through them when they have an idea in mind but no image of their own. The sheer amount of choice the image libraries offer can be quite overwhelming, and it can be a bit of a treasure hunt sifting through all the generic or staged images to find what you have in mind. However, they have an incredibly wide range of images available, and we’re sure to find the right one with enough digging!

An informal photo-shoot arranged by the editors

None of the stock images of children look natural, what can I do? 

You might be able to set up an informal photo shoot – perhaps you have young family members, friends or neighbours who’d love to feature on the cover of a book! We can provide a template letter of permission for you to give to parents or guardians to sign and are always happy to give the models a copy of the printed book in thanks.

 

Flo