The CAUTHE conference headed back to Australia this year and I was happy to discover that in February, Australia’s Newcastle has very little in common with the UK’s Newcastle (no offence Geordies!). Thanks to Tamara Young and Paul Stolk of the University of Newcastle for organising a great conference – the NeW Space building is amazing!
This year’s CAUTHE was marked by the sadly rare occurrence of having an all-female line-up of keynote speakers. These were kicked off by Annette Pritchard, with a brilliant presentation that looked at gender and the advent of AI. This was followed by great talks by Sara Dolnicar on peer-to-peer accommodation and Cathy Hsu on future directions for tourism research. I also enjoyed a number of interesting papers on a variety of topics, including selfies, gay tourism and dating apps, online reviewing, the value of storytelling, authenticity and Juliet’s balcony, the role of novelty and surprise, aesthetics and beauty in tourism, the increasing influence of far right populism on tourism, and air rage!
The conference finished with the annual hilarious Great Debate (should it have been a draw though?!) and a lovely gala dinner and fun CAUTHE disco at the Honeysuckle Hotel.
I got to explore some of Newcastle during the conference, which despite the major works going on, seems like a great place to live and work.
I was lucky enough to have a few days of holiday either side of the conference in which I managed to take in the Big Bash semi-final in Adelaide (still excited), a short trip to Sydney and a visit to Melbourne (sadly England did not to do as well in the cricket as Adelaide Strikers!) which included dinner and karaoke with many lovely peeps from La Trobe and William Angliss – thanks again Elspeth Frew for organising! 🙂
Already looking forward to next year’s conference in Cairns!
Every year in April and May there is a flurry of activity in the office as royalty processing season rolls around. It’s a very busy time for Tommi, as he makes at least 500 individual payments to authors and editors. In this post he answers some of the most common questions he’s asked regarding royalty payments.
How often will I get royalty statements?
Royalty statements are sent out once a year, and are calculated on sales to March 31st. Statements are usually sent at the beginning of May, once we have collated all the sales information.
How often will I receive royalty payments?
Royalty payments are made once per year. We start to make payments as soon as royalty statements have been sent, but with hundreds of authors to pay it takes us some time to work through all of these. We aim to have all payments made by the end of July, but this is not always possible.
What methods of payment are there?
We can pay by either bank transfer, PayPal or cheque. Bank transfer is the easiest for all concerned, although in some countries this can be expensive. We can normally arrange to make payment in your local currency – please contact Tommi if you would like to discuss this.
What information do I need to provide for a bank transfer royalty payment?
The information needed for bank transfers varies from country to country. If your bank is in the UK, we simply need your sort code and account number. For European bank accounts, the IBAN number. In most other countries, if you give us your account number, sort code (or routing code), BIC/SWIFT code where possible, and the name and branch address of your bank, we should have enough information to pay you. If in any doubt at all, contact Tommi.
I have received a cheque in pounds sterling, but my bank says they cannot cash it or it is very expensive to cash. What can I do about this?
We prefer to make payment by bank transfer, and will only pay by cheque in the event that you have either chosen to be paid by cheque, or you have not informed us of your payment preferences. If the amount is too small to cash, we can set your account to only pay once it accrues over a set amount. If you would prefer to be paid by bank transfer, please send us your bank details (see above). We will cancel the cheque that you have received and make a replacement payment by transfer. We do not like to have outstanding cheques on our account, so please do not simply throw the cheque away or ignore it. Instead, please contact Tommi to discuss your options.
Why didn’t I receive a royalty payment this year?
If you received a royalty statement, but have not received a payment, please check the following:
Is there a minimum payment on your account? This would be detailed on your summary statement as “minimum payment £XX”. We do not pay very small amounts, as bank fees and administration costs would be more than the payment is worth. On older contracts the minimum payment would be set at £25, but with newer contracts it is likely £50 or even £100. We can set this as high as you like, so if bank charges are particularly high in your country, please contact Tommi to discuss this.
Is the address correct on your royalty statement? If we do not have your correct address it is possible that your payment has been sent to an old address. Please make sure you update your contact details whenever these change.
Have you changed bank accounts since your last royalty payment? Please make sure you update us whenever you change bank accounts, so that we do not pay the wrong account. If our bank informs us that your account has closed, we will attempt to contact you, but with hundreds of authors to pay, this may take us a long time!
Have we mailed your office address? If we have sent a cheque to your office, it is possible that it has either got lost in the university internal mail, or if you work from home when students are off campus, you might find the cheque in your in-tray/pigeon hole when you return for the new semester.
If none of these answers fits, please contact Tommi and we can tell you whether or not we have made payment, and if so, what method we used.
Can my royalties be paid to someone else/a charity?
Yes. You can assign your royalties to another person or, should you wish to, you can assign your royalties to a charity. All you need to do is inform us who to pay, and how best to pay them. Our preferred method is payment by bank transfer.
What happens to my royalties if I die?
We normally pay your estate, if we are given details of how to do so. If we do not have any contact details and do not know how to pay your estate, we will set your account to accrue any unpaid royalties until such a time as we are contacted. Should you wish to plan ahead and assign your royalties to a charity in the event of your death, please contact Tommi and we will make a note on your account.
Once a manuscript has undergone external peer review, been suitably revised by the author and is approved for publication by the series editors (where relevant), it is accepted for publication. We then ask the author to complete an author questionnaire and checklist and start to get the manuscript moving towards production. But what are we doing exactly? In this post, Laura outlines the small but vital stages between editorial and production.
The first thing a Commissioning Editor does is book a slot on our production schedule. Each month we publish a certain number of books, typically between 4 and 6, so there are a limited number of places available. The Commissioning Editor will most likely have already provisionally pencilled in the manuscript well in advance of it being accepted, using their knowledge about the extent of the revisions required and how busy the author and series editors’ schedules are. But it is only now that a publication date is set and finalised. At this point it is therefore extremely helpful to us if authors keep to deadlines they have promised!
Once the Commissioning Editor has received all the final files and supporting documents, they will check through the manuscript one last time. They ensure that the author has submitted all the documents (table of contents, each chapter, references, appendices etc) and confirm that permission has been cleared for all material from external sources. They will then update the book’s proposal P&L with the latest word count, as we use this to estimate the pagination and price.
The book is then ready for the Commissioning Editor to schedule for discussion at the next in-house editorial meeting, usually held weekly. For those of us not involved in the book until this stage, this might be the first we’ve heard of it since the proposal was accepted, often some years previously! At the meeting we discuss and approve the title; make a final decision about the format (whether it will be published in paperback and hardback simultaneously) and approximate the print run.
With all of the above finalised, the Commissioning Editor is now ready to hand the book over for production and marketing. In order to make the handover process a smooth one and to help impart as much of their knowledge about the work to the rest of us as possible, they complete a handover sheet. The handover sheet splits naturally into three sections: key details about the work, then a production section, followed by marketing information.
The key details section is where we store absolute final information about the book, mainly what we decided on at the editorial meeting. It is where we look if we cannot remember whether we did decide to remove a comma from a title or exactly which subtitle we eventually chose! It is therefore like gold dust as it is vital that we are consistent, once we have made a decision: as soon as data starts to leave our database, it is sometime hard to find where it has gone and overwrite it.
Next comes the production section where the Commissioning Editor will tell Sarah, our Production Manager, and Flo, who does the covers, information about the book. Sections include whether there is a preference for British or another variety of English; if the author already has a particular idea for the cover and if we have agreed anything special with the author, perhaps with regard to the layout or format. We also tell Sarah about what she might expect when working with the author. This includes things such as if one is taking the lead (in the case of multiple authors) or whether we know the author is about to go on leave. This is important as production runs to deadlines which are much firmer than those in editorial often are.
Finally comes the marketing parts of the handover. The Commissioning Editor writes the blurbs, suggests subject categories and says who to approach for cover endorsements. They will also advise the marketing department on the book’s highlights; note any geographical contexts featured in the book (which might be helpful for our local sales reps); list which of our other books it links with and state any other key selling points of the work. They will also let us know any bright ideas they have for any special, out-of-the-ordinary marketing!
We find that handing a manuscript over in this way works really well. Ultimately, the Commissioning Editor is the person in the office who knows most about the book and the more of their knowledge they can share with the rest of us, the more likely we are to have a smooth, enjoyable and successful publication.
This time of year is always a busy period for conferences and 2017 has been no different, with Flo at BAAL, Sarah at the Visitor Economy conference and me at EuroSLA last week. Along with selling the books, conferences are a great opportunity for us to speak with delegates. Of course, most conversations centre around the content of the books and vary depending on what we have with us. But you’d probably be surprised at how frequently we are asked some particular questions, and sometimes we are surprised that people even ask them! Here are a selection of our favourites:
How do you choose which conferences you attend?
Firstly, we look at the theme of a conference, the size of it (big isn’t always better) and who has recommended it or told us they’ll be attending. We then look at whether it is affordable and decide whether to attend in person or send a display. Finally, we check our travel schedule and agree who will go where. As conferences often fall at roughly the same time and sometimes, to our frustration, even clash with each other, they take a considerable amount of logistical planning. Funny as it sounds, as well as coordinating ourselves, we also have to make sure that things such as tablecloths are in the right places with the right people!
How do you decide which books to bring?
Once we have decided to be involved in a conference, as Marketing Manager, it is my job to sort out all the details. I look at the programme and decide which of our recent books are relevant and which of our authors are attending. It is often a real challenge to cut a list of perhaps 100 books down to a reasonable number that will fit on a single table! But having to cut down a long list of books that we’re keen to show off is not a bad position to be in.
How many copies do you bring of each book?
This is another source of much umming and ahhing! I come up with a figure by combining information about how popular a book has been at previous conferences and its sales in general, with how relevant it is to the themes of a conference and whether the author will be there to promote their book. It is not the most scientific of processes but, having been to many conferences, I have a good feeling for what is about right. I’ll then check the list with whoever is attending the conference and they’ll make further suggestions or amendments.
Did you bring the books here in your suitcase?
No! This always makes us laugh because the books are really heavy and usually fill several big boxes! Except in exceptional circumstances, such as when we are going by car, the books are delivered straight from our warehouse to the conference.
Why is my book not here?
We do our best to bring authors’ books to conferences if they have forewarned us that they’ll be there. If we haven’t got your book, it might be because it is slightly older and we have to give preference on the stand to newer books. My favourite response to this question is that if it’s too old to have made the cut, it might be time for you to think about writing us a new one to bring!
Can you ship the book to me for free?
If we have sold out and there is no copy for you to take, then yes, we will gladly send you a copy with free shipping. This is a sign that I didn’t get the numbers quite right and should have brought more so that you can take one. But if there is a copy on the table and you want it shipped, we do ask that you pay the shipping. It makes sense really: we will have paid to have the book shipped to the conference, will then pay to have the booked shipped back to the warehouse and then pay again to ship the book to your home. If we did all that shipping, the costs would soon add up to way more than the price at which we sell the book. So, in order to continue to offer the books at a special conference discount, we cannot also offer free shipping.
Why are your books so much cheaper here?
You’re buying directly from us, so we don’t have to give a cut to any booksellers or wholesalers who might otherwise be involved in the book selling chain. We don’t expect to make a profit through book sales at a conference; conferences have an immeasurable value for us in terms of meeting people; showing our books to a new audience and keeping up with trends in the field. The price we charge is therefore as cheap as we can afford to sell it at, with a small contribution to the cost of attending conferences.
Do you get to go to the sessions?
Yes, sometimes, especially if there are two of us and one can man the stand while the other goes to a talk. We are also usually able to attend the plenaries as most other delegates will do so too and thus these are quiet periods at the stand. At other times, delegates may make the most of a session when there is no paper of interest to them to browse the books and chat with us. This is often much easier done when we are quiet than during the rush of the coffee or lunch break and we’re usually glad of the company!
What do you do when it’s quiet?
If we’ve just had a busy coffee break then we’re usually glad to have a moment to sit down! If there’s no-one browsing books and no session we want to attend, then we might tidy the stand, check emails and social media or catch up with the other publishers. And of course, if it’s really quiet, we have plenty of reading material in front of us!
What makes a good conference?
We’ve had fun reminiscing about previous conferences and come up with the following that may combine to make a really good conference from a publishing perspective: excellent speakers whose presentations spark interesting conversations and discussions; a well-organised committee and host venue; being close to the refreshments (not only because we enjoy them, but because this is where delegates tend to congregate); a location that will attract many attendees and is easy to get to; a well-thought-out schedule that isn’t overcrowded and runs to time; plenty of table space so we can spread out our books; double-sided name tags with large print and, even though it’s out of everyone’s control, rain! A wet conference means that delegates are more likely to spend the time between sessions browsing books than out enjoying the host city!
Do you have a book on x-y-z?
We can’t promise to know all our books inside out but we’ll do our best to help you find what you’re looking for. And if neither you nor we can find it, then that’s probably a good sign that you have pointed out a gap in the market! Why not talk to us about writing for us?
Where are the toilets? Is this the registration desk? Can I put my coat under your table? Can I leave my child with you? Do you have a USB stick I can borrow? Can I check a reference in a book?
These and many others are frequently asked and we’re always willing to answer and help out where we can, even if it’s just sending someone in the right direction. Sometimes it’s from the small interactions that the greater conversations begin.
We’re busy making plans for 2018 and hope to see you at a conference somewhere soon!
Every month Laura and I sit down together to have a marketing meeting where we discuss books that are currently in production, are about to be published or have just been published. This is a chance for us to outline a bespoke marketing plan for each book and check up on its progress at key points throughout the publication process.
Shortly after a book goes into production, we have an initial meeting about it, in which we take a look at the documents filled out by the author and the commissioning editor (this is when the Author Questionnaire comes into its own!) and devise a personalised marketing plan for it. The commissioning editor will have pointed out the book’s unique features and flagged up anything else that might help us to market the book (does its publication coincide with a relevant day, e.g. World Heritage Day or is there a particular news story that ties in with the book’s content?)
The AQ is another source of valuable information to us at this point, as it contains details of relevant conferences, journals, blogs, newspapers, magazines and organisations that we can contact to spread news of the book’s publication. If you have any specific contacts, like a journalist for example, make sure you include this on your AQ, as it can be a challenge to successfully make contact with newspapers or magazines without one. In the past, the books which have had the most exposure have been the ones whose authors have given us plenty of ideas for publicising the book and have put us in touch with relevant people who will help to spread the word. When it comes to the media, local contacts should not be underestimated. It’s often local papers and magazines that will be most receptive to being contacted and – particularly if your book is of local interest – more likely to want to feature a piece about it. If you’re able to establish contact prior to the publication of your book, it will be easier for us to go back and notify them once the book comes out.
At the end of the initial meeting, we outline a plan for the book and assign tasks to each of us. I deal with all the social media promotion (including arranging blog posts, publicising the book on Twitter and Facebook, posting any accompanying videos on our YouTube channel etc.), as well as contacting any media and organisations we think might be interested. This could be anything from print newspapers and magazines to blogs and online publications, as well as specific organisations with mailing lists who may be able to share publication news with their members. Meanwhile Laura takes care of areas such as conferences, book prizes and production of marketing materials like flyers.
Shortly before publication, we meet to discuss our progress. This interim meeting is more of a check-up meeting than an action one as we make sure that we have everything prepared ready to launch on publication. The timing of marketing can be key so it is important that we are all set in time for the book’s release. We might do things such as make sure that we have asked the author to write a piece for our blog, written a press release ready to send out on publication or made a list of suitable journals to offer the book to for review.
Finally, once a book is published we meet to discuss what we have done, what was successful and what was less so. We record all our efforts and eventually present an individual marketing report for each book to the rest of the team. This is done six months after publication when we also look at the early sales of the title. We are always interested to see if there is any correlation between ours and the author’s marketing efforts and the early reception a book gets.
If you have any ideas for marketing your book that aren’t here, make sure you get in touch as we’ll always do our best to make them happen!
Every day we receive a wide variety of queries to our Info box. These come from all over the world from authors, customers, booksellers and more. In this post Alice provides answers to the most commonly asked questions.
I want to order some books but I’ve forgotten my discount code/I don’t know how to use it!
You’ve come to the right place – I can check if you’re using the right code and correct it for you if not. In order to use your code you need to enter it exactly as you received it (capital letters and all), into the box titled ‘Promotion code’ when you get to the online checkout. Click the ‘Apply’ button and you should immediately see the discount applied.
I ordered a book and it hasn’t arrived, when will I receive it?
How long a book takes to be delivered varies depending on where it’s going. We have a rough guideline as to how long a book should take to reach certain parts of the world. For the UK, it should be with you in 5-7 days, Europe 2-3 weeks, USA and Canada 2 weeks and the rest of the world 2-3 weeks. If your book still hasn’t arrived after the estimated time, email us at info for more information. I’ll be able to look on our system to see if the book has been despatched and whether there were any issues along the way.
I ordered an inspection copy and now I want to adopt the book, how do I do this?
If you’ve already been in touch to request an inspection copy and are now hoping to adopt the book for your course, I will need a small amount of information for our records. Please let me know the name of your institution and the course you are running; how many students will be taking the course; the dates it will run and its level. If you originally received an ebook, I can then send you a hard copy for your desk and if you already have a hard copy, it is then yours to keep!
Can you provide me with a book in a format that is accessible for visually or print impaired students?
Absolutely. We are able to provide University Disability Support Services with an e-file that can be converted into a suitable format for visually or print impaired students. Just email the info box with the book that is required and I can sort this out for you.
You have changed your distributors, who are they now?
That’s right, we changed both our distributors last year, so any orders that you place on our website or at a conference will now go through our new distributors. For the UK, Europe and the rest of world, except as follows, our distributors are NBNi, who can be contacted on email@example.com, and for the USA, Canada, Central and South America, it is NBN, who can be contacted on firstname.lastname@example.org.
How can I get the latest book news?
If you’d like to be kept up to date with our latest releases and book news, you can sign up to our mailing list on our website or if you prefer, simply email me your name, email and address and I can add you to our mailing list myself. Be sure to let me know what you’re interested in (Language Arts/Tourism Studies/Creative Writing Studies/Translation Studies etc) and we’ll keep you informed with a relevant newsletter and mailings! Another great way to stay in touch is to check out our Twitter (MM and CVP) and Facebook (MM and CVP) accountswhere we regularly post relevant news, new books and blog posts. And of course, you can also subscribe to get new posts from this blog straight to your inbox by signing up here.
I’m thinking about submitting a book proposal, how do I go about this?
Great! If you’re an author who hasn’t submitted a proposal with us before, you may not know that we have a set of guidelines for all authors to follow – this helps to make the process of considering your proposal as smooth as possible. At the bottom of that page you can find who to send your proposal to, or alternatively send it to the info box and I will ensure that it reaches the right person! If the proposal looks to be of interest to us, we will schedule it for discussion at our next in-house editorial meeting and if it is positively received, it will then be sent on to the appropriate academic editor of the book series or an external reviewer. You can find more information about the publishing process with us here.
Last month we headed out of the office and all the way to Eastbourne, for a visit to the UK’s largest book wholesaler, Gardners Books. Gardners stores vast numbers of books, music and film, and holds at least one copy of most of our titles in their huge warehouse, ready to be sent to various customers all over the world. We set off from Bristol nice and early, stopping for lunch on the way, and arrived in plenty of time for our meeting with Mark Smith, our contact at Gardners who looks after our account. We began by sitting down with Mark to discuss our account and be updated on what has been happening since Channel View last visited. We also discussed how Brexit has already started to affect Gardners and what it might mean for the future (although this is very difficult to predict!)
After our catch up, Mark kindly took us on a grand tour of the warehouse – filled with an unimaginable number of books! The first room had three storeys, and bookshelves that amounted overall to 6 miles! We made our way through the aisles and saw people picking book orders, which they then put onto a conveyor belt, ready to be taken to the packing room. Other rooms showed us even more books – consisting of more levels of shelves, this time kept in boxes that are collected by a huge machine and brought to the picker. It’s hard to capture through words and photos just how impressive the operation is; it really is something that has to be seen in person to take in!
It was amazing to hear some of the figures regarding how many books they hold and how many they send out on a daily basis. Gardners is the third biggest wholesaler in the world and 120,000 books leave the warehouse each day. We had hoped to spot one of our own books on the shelves, but due to the sheer size of the warehouse and volume of books stored, it would have been like finding a needle in a haystack! Mark told us that Gardners is currently in the process of a 25% warehouse expansion over the next five years, so we look forward to seeing the progress on our next visit!
This post was written by our intern, Alice, who recently joined Sarah and Flo on a trip to one of our printers, CPI, to learn more about the publishing industry as a whole.
Last week Sarah, Flo and I met at the train station, ready for a day trip to one of our printers, CPI. We got the train to Chippenham, so the journey wasn’t too long, and were kindly collected from the station by James, who Channel View has been working with for about 10 years. James drove us over to CPI’s Melksham factory, which is one of 17 factories spread over 7 different countries.
Firstly, we sat down for a brief overview of the printing process and how their printers work. It was great to get a detailed description of the difference between printers and James showed us examples of what they can do, as well as giving us a mini presentation. After tea and a chat, we left the office to see first-hand what goes on in the factory. We began our tour with the plain paper rolls, ready to go – these are huge and fill a large portion of the first factory room, so we were very surprised when James told us how quickly they get through them! The rolls are then set up on the printer, which they go through at an overwhelming speed. The inkjet machine prints an entire book at a time, one after the other, on the roll. Once the paper has the text printed on it, it is then folded into its book form. It was amazing seeing how precise and fast the machines were – little need for human hands! The books are then glued and bound, before being trimmed to size. If it is a hardback book, it then carries on to a final stage where the cover is added and, if necessary, a jacket is added as well. It was all very exciting – thanks to everyone in the factory for letting us be nosy!
After the grand tour, we collected our account manager, Katie, from the office. We then all drove to Lacock, an amazing village owned by the National Trust, where we had a wonderful lunch and more of a catch up. There was just time for an ice cream (it was a very hot day!) before heading back to Bristol. It was overall a great trip and so interesting to get an insight into the journey our books go on before they arrive at the office.
As a small, independent publisher we are fortunate that most of our publishing decisions can come from the heart (‘do I like this book?’ ‘is it important?’ ‘is it new?’) rather than the head (‘will it make money for our shareholders?’ ‘will it help me hit targets?’). However one of the downsides of being such a small operation is that our margins for error are not huge, and when things go wrong, or the market takes a downturn, we don’t have a large university or a multinational conglomerate to cushion us: we stand or fall by the quality of the books we’ve published recently and the number of people prepared to buy them.
Until relatively recently we were unusual in publishing virtually all of our books in both paperback and hardback, with the paperbacks appearing at the same time as the hardbacks. If money were no object this is undoubtedly how we would choose to publish our books: making quality research widely available is why we do what we do, and publishing any other way is a wrench for us. I hate telling authors that they aren’t getting a paperback of their books, and none of us like to stand behind a conference table and hear how students can’t afford to buy our books. There’s little joy in publishing if your audience is small and getting smaller.
But about 18 months ago we were hit by the perfect storm of the continuing effects of the financial crisis on both library and individual budgets, increasing costs, and library ebook deals which meant that we were often receiving a tiny percentage of the income we did 10 years ago for providing the same product. In effect, large numbers of our books were no longer selling enough to cover our costs in producing them, let alone make us a profit. We were faced with a decision: do we throw our hands up, accept that there is no longer a role for independent academic publishers, and go and do something else? Or do we make changes to ensure that most of the books we publish at least pay their own way? And it’s sad but true that it’s easier for us to cover our costs on a book where we sell 80 hardback copies than where we sell 30 hardbacks and 100 paperbacks.
We recognise that this means we are producing books that are unaffordable for some people who might want to buy them – what do we do to try and make our books as affordable as we can?
We still publish over half our titles in paperback and hardback simultaneously.
We offer many and varied discounts and promotions. Anyone who has ever written for us is entitled to a permanent 50% discount on everything we publish.
When only a hardback is available, we price the ebook as if there were a paperback – not all publishers do this.
We offer substantial discounts at conferences, bigger than those of most of our competitors.
We review all of our books 6 months after publication and if sales of either the hardback or the ebook suggest that there might be a bigger market than we anticipated, we produce a paperback. We also take into account feedback from readers, librarians and our sales reps: if enough people are asking for a paperback, we produce one.
We keep prices down on our most popular books, rather than charging as much as we could for books that readers have to buy for courses or to keep their own work up-to-date.
As an author, you can give your book the best possible chance of being published in paperback by keeping the widest possible (realistic!) audience in mind when writing – might your research be of interest to teachers, policy-makers, parents? Are you writing to make your research accessible to scholars from other disciplines? Are you linking your research to wider debates so it will be of interest to readers not specifically working in your particular research context? When the book is written, let us know if there are specific courses that might use your book. And after the book is published, pass on feedback to us – if people are asking you for a paperback, tell them to ask us.
We’re always very happy to discuss any ideas our authors and customers might have for making our books more affordably or widely available. Please get in touch with me if you have any thoughts! Every decision to publish a book in hardback only is accompanied by a good deal of soul-searching in the CVP/MM office, but I do believe that if we are to continue to publish important books, to innovate and lead the field, and to be a small force for good in the world, we do sometimes have to take hard decisions.
We describe ourselves as a small, international, independent academic publisher. Being small, it may seem like also being international would be very difficult. In fact, for us that’s certainly not the case. As you can read in previous blog posts, our authors come from right around the world. In fact since that post was written in 2011 the list of countries our authors come from has continued to grow and in this year alone we have published books based on research in countries and regions as diverse as the Arctic, Bosnia and China (and could probably make a good stab at completing the rest of the alphabet too!).
We travel a lot and ensure that our books are seen by people all over the world. Our conference and travel schedules are always packed and we make an effort to attend not only big conferences but also smaller, local ones where we can. We do our best to make our books both accessible and affordable to anyone interested in them and this is reflected in our sales figures. We thought it might be interesting to share information about the international reach of our print books with our blog readers.
Last year, our books made it straight from our warehouse to 74 countries of the world, and possibly even more as we cannot trace what happens to books which go through our two biggest UK customers, the wholesalers Gardners and Bertrams. Because of the size of these wholesalers the top 10 countries list is a little skewed as we know that, while the UK is at the top, this is not because our books are being picked up by many readers in Britain but rather, they are being sold on to bookshops around the globe. The same goes for our North American sales, but to a slightly lesser extent. With that in mind, this chart shows the top ten countries, in terms of the number of individual books bought from us over the past 12 months.
In part this list reflects the hard work of our reps who promote our titles to their local customers. We have reps working in our bigger markets, such as China and Japan, as well as covering smaller nations such as those of the Caribbean. We meet with our reps at least annually at the Frankfurt Book Fair and make occasional visits to see them in their territories. You can read more about the work of our reps in a post written by Andrew White who represents us in Malaysia, Pakistan, Philippines, Singapore and Taiwan.
For customers for whom a print book is too expensive or difficult to obtain, we ensure that the option of purchasing an ebook is a possibility. All our new titles are published simultaneously as consumer ebooks and always at a much lower price. We have put a big effort into making our back catalogue also available as ebooks and are always happy to take requests if there is something that a reader wants that isn’t yet online – just send us an email and we’ll do our best to arrange it.