Welcoming Rose to the Team

In September we were very excited to welcome a new recruit to the team. Rose is our new Editorial Administrator and although she’s only been with us for a couple of months, she already feels like one of the family! In this blog post we learn a bit more about her…

What were you doing before you joined us?

Most recently I was working at The Cheltenham Literature Festival as their Programme Manager, but prior to Cheltenham, after graduating from Exeter Uni with an English Lit degree and a PGCE in Secondary English, I spent eight years in Publishing: the majority of that as an editor at HarperCollins Publishers… So, it’s really always been about the authors and their books!

What attracted you to the job?

Having had a few years ‘off’ (HA!) at home with my baby son, I couldn’t wait to return to the world of books. Being able to work in an industry I love, with like-minded people, but still be there to pick Theo up from nursery at the end of his day, feels like I’ve won the lottery.

What were your first impressions?

I was immediately struck by what a wonderfully friendly and supportive team you are; and how positive, passionate and knowledgeable you are! You seem to genuinely care hugely about the work you do, and for each other. That’s a very inspiring workplace to be in.

Do you prefer ebooks or print books? What are you reading at the moment?

Both have their place; I love the fact that I can get a book recommendation from a friend or read a review and think, ‘ooh, that sounds interesting’ and within 5 minutes it’s there on my Kindle. That is amazing. But, it’s not quite the same as, say, browsing a bookshop, the smell of ‘real’ pages, a piece of stunning cover art or lending a favourite to a friend…

I have some treasured books inscribed by authors with whom I’ve worked, and as a children’s book editor, I also worked with some incredibly talented illustrators, too. My three year old son would argue very much in favour of the printed book!

I’m currently re-reading, for the eleventy-billionth time, Flambards by KM Peyton for a hit of childhood nostalgia and Burial Rites by Hannah Kent.

Do you have a favourite book?

How can you ask me this Flo?! Absolutely impossible to pick only one, or even narrow it down to less than about 50!

But if you absolutely insist, The Little House novels by Laura Ingalls Wilder which I’ve probably re-read every year since I was seven, Remains of the Day as my ‘grown up’ choice and Polo by Jilly Cooper as my guilty secret (shhhhh).

What do you like to do when you’re not in the office?

Scuffling about in wellies, outdoors, with my husband (occasionally), our three-year-old son and our spaniel. Followed by a G&T. or 3. And a good book. Obvs.

Rose with her dog, Percy

Happy 20th Anniversary to Tommi!

This month Tommi had his 20 year anniversary working for the company. In this post we ask him a few questions about the past two decades(!) of loyal service…

What was your first role at the company and what did it involve?

My first role at the company was working in subscriptions processing. In 1998 the Y2K bug was on everyone’s mind, and it became apparent that the programme that my father had developed to process subscriptions and maintain our mailing list was not Y2K compliant, and so my job was to make sure that all addresses and subscriptions were transferred to the new system.

How has the company changed over the last 20 years?

An early photo of the original team in Clevedon

Wow, well it has changed and it hasn’t. The most obvious change perhaps is that we no longer publish journals, and we publish over twice as many books per year as we did in 1998. In 1998 we had only just started publishing our journals online, and although we were using email to communicate, it was through a dial up modem that only connected to the internet once per hour. Much of our correspondence was letters delivered by our local postman, and our filing was all in paper files in filing cabinets. In 2018 all of our books are published simultaneously in print and ebook formats, we are able to work from home and connect into our files online, and there are many days in which nobody has the need to go to the post office. Although the faces have changed and I no longer work with my parents, we are still very true to the original values of the company that they started. We are committed to being a supportive company, whether that is to new authors, established senior academics, or to ourselves and our colleagues. We still all fit around a restaurant table and we remain faithful to our goal of publishing high quality books, whether they be research monographs about language acquisition, edited volumes about sustainable tourism, or guidance for parents and teachers about bringing up their children multilingually.

Do you remember your first Frankfurt Book Fair?

Yes! I visited Frankfurt first in 1998. My immediate impression was sheer incredulity as we travelled down the never-ending “via mobile” from the main entrance to Halle 8.0 where the Anglophone publishers had their exhibits. I have now been to the bookfair 21 times, and whilst it has compacted a little since my first visit, I still remain awestruck by the sheer number and range of books that are published around the world, and enthused by the number of German teenagers that choose the bookfair as their place to come and hang out, dress up in outlandish costumes, and share their love of literature.

What has been your biggest achievement/success?

The whole team at Tommi’s 20th anniversary meal

There have been many achievements and successes over the years and it is hard to single them out, but amongst the many hundreds of books we have published I remember commissioning Kate Menken’s “English Learners Left Behind” on the spot as she talked to me about her fascinating thesis. But really the achievement I am most proud of is that in an age of consolidation where the larger corporate publishers are working to hoover up the lion’s share of library budgets with the effect of homogenising research outputs into somewhat stale prescriptive formats, we are still managing to carve out our own little niche where we can continue to publish interesting work in a nurturing manner. Whilst I sometimes wonder what problems I might have on my desk when I come into the office I have never had a day when I’ve woken up and thought “I wish I didn’t have to go to work today”. I’ve worked with some of my colleagues for well over 15 years, and we have a very low staff turnover, which says to me that together we’ve succeeded in creating an environment where people feel comfortable and happy to work, and if that isn’t an achievement to be proud of then I don’t know what is!

What’s your favourite part of the job?

Oddly, these days it could very well be paying royalties. Although our royalties bill to our authors is one of the larger expense items on our accounts, and I always complain loudly to friends, colleagues, and passers-by in the street before having to sit down and manually sign cheques, it was strangely satisfying to work through the list of 478 authors that we owed royalties to in 2018, ticking them off methodically as each one was paid. As I have taken more of a managerial and finance role in the business in the last few years I feel a bit more detached from the regular contact with series editors and authors that I used to have, so paying the royalties each year reminds me of projects that I worked on years ago!

What’s your favourite place you’ve travelled to for work?

I have been lucky to travel to a good number of wonderful places, but two stand out in my memory. In second place is the Stanley Hotel in Estes Park, Colorado where I attended a publishers summit organised by NetLibrary in the early days of ebook publishing. This is the hotel that Stephen King took for his inspiration for the Overlook hotel in the Shining, and the hotel took great delight in dedicating one channel on the TV to 24hr looped broadcasting of the movie. The chairs and tables in the corridors were often found in different and strange places in the morning, although whether this was a shrewd marketing ploy of the staff or something more sinister, I never found out…..

Tommi with Elinor in Kyoto

But my stand out favourite place to travel has got to be Japan. I really enjoy the ease of moving around both the country and the major cities, the food is always outstanding, the countryside beautiful, and the cities of Tokyo and Kyoto which I visit most often are so different that the contrast itself is fascinating. Our contacts at the major booksellers and importers are both friendly and professional, and so meetings are always productive.

What’s your favourite memory?

Oh crikey, what to choose from? I have worked with so many nice people over the past 20 years, both inside and outside of our office, and have a great number of happy memories of all of those people. I can’t pin down what my favourite memory is in a moment, but generally the memory of working successfully and (mostly) harmoniously with both of my parents has got to be the favourite. They taught me most of what I now know, and gave me the space and time to learn the rest myself, letting me make my own mistakes when they felt that was necessary. If I had to pick a moment it might very well be the evening when I sat with Dad in a pub in London and he tentatively suggested that perhaps I should consider coming to work with him and Mum…

Mike, Tommi’s dad, handing over the MD title
Tommi and his mum, Marjukka, in Frankfurt

 

 

 

 

 

 

 

 

Here’s to the next 20 years!

Frankfurt Book Fair 2018 Top 10

Earlier this month Laura and Tommi headed to Germany for the annual Frankfurt Book Fair. As a company we’ve been going to the fair for nearly 40 years and those who attend are well-versed in the Frankfurt experience. With that in mind, Laura has put together a Top 10 “best of” from this year’s Frankfurt Book Fair.

Best Part of the Drive

Laura enjoying some goulash soup on the way to the book fair

In recent years we have opted to drive down to Frankfurt, which doesn’t take as long as it seems like it might! The highlight of the trip is always the final section where we drive through the beautiful Rhine valley between Koblenz and Rüdesheim. The river is beautiful, the leaves are often just starting to turn into bright autumn colours and we always stop for some tasty goulash soup. We arrive in Frankfurt fresh and ready for the busy week ahead.

Most Interesting New Contact

We’ve long done business with the library supplier Starkmann who supply academic books to libraries mainly in Europe. However, we’d not met them in person until this year. We were delighted to meet with their Managing Director, Bernard Starkmann, and discover the uncanny similarities between our two companies: both were founded in the 1970s, passed from father to son management at around the same time and have bilingual managing directors. We were also very impressed that Bernard immediately recognised the artwork on the front of our new Multilingual Matters 2018/19 catalogue.

Most Established Contact

The Frankfurt Book Fair is a time for catching up with business contacts both long-standing, new and somewhere inbetween! There are many contenders for this section but a shout-out is definitely needed for John Benjamins, a fellow publisher of academic books on applied linguistics. Every year we stop by their stand and share a drink and a catch up with Seline Benjamins and her colleagues. Like us, their staff turnover is very low (once you find a good job in publishing you know not to leave it!) so it is nice to know that there will always be familiar friendly faces at their stand.

Noisiest Drinks Reception

Most evenings there are drinks receptions in the halls of the Frankfurt Book Fair which might take place when presses are launching new books, celebrating an anniversary or just having a sociable get together. As members of the Independent Publishers’ Guild, we tend to go to their reception which this year was in collaboration with the Australian Publishers’ Association. As we approached there seemed to be a noisier than usual hubbub and we were intrigued. On arrival we discovered that rather than ordering 24 crates of beer, the Australians had actually ordered just 24 bottles! You can imagine the outrage among tired and thirsty publishers. Luckily the order was rectified later in the evening and crates arrived to much cheer!

Most Exciting New Project

Tommi and Laura at the stand

The Frankfurt Book Fair is an excellent opportunity to meet with like-minded publishers and to discuss the latest happenings and challenges surrounding academic publishing. This year we have been working hard to draw attention to the importance of rigorous peer review and are now working together with fellow university and academic publishers to create a way of recognising the high standards to which presses like ours adhere. The intention is to announce further details in January so watch this space!

 

Favourite Dinner

Hotel prices in Frankfurt are astronomical during the book fair, so we stay in the village of Eschborn just a stone’s throw from the city. Over the years we have eaten our way round most of the eateries in Eschborn and one has emerged as our real favourite – a Croatian/German restaurant called Dalmatia. They have delicious classic German dishes such as Schnitzel and Apfelstrudel (sometimes with a Croatian twist) and always have seasonal Pfifferlinge (mushrooms) on the menu. However, this year Laura was mortified to see that the small portion of Bratkartoffeln (fried potatoes) that she ordered was marked on the bill as “Seniorenteller” (old person’s plate)!

Most Memorable Quote

The Frankfurt Book Fair is sometimes a time for hearing about changes in the trade (such as acquisitions, mergers and movements of staff). Speaking to one exhibitor who has recently returned to independent publishing following a spell at a corporate company was quite telling. They said that corporate companies over-train you, overpay you and underwhelm you. That may only be a small snippet from one experience but it certainly made us even more proud of our independence.

Most Popular Book

This year we published Speaking Up by Allyson Jule which is an accessible book on understanding language and gender. The book has been written with a broader audience in mind than that of our academic books which tend to have a market specific to those working in the education or tourism spheres. The academic books were certainly as popular as ever with our traditional bookselling contacts but Allyson Jule’s new book really caught the eye of the general public when the doors were opened to them at the weekend.

Most Entertaining Story

Alongside the business side of the book fair, there is plenty of catching up between publishers and contacts and sharing of stories and gossip. Mari Bergamon from EBSCO, one of our library ebook providers, said that she believes that tragedy + time = comedy. The next day we heard the story that a children’s book publisher recently had to retract a publication in which they’d listed their website with xxx in place of the real web address, meaning to fill in the correct details before press. Unfortunately, the publication went to print before they updated the link and they very quickly had to withdraw the material when they realised readers were being directed to an x-rated website! I wonder how long it will be until that is looked back on as comedy!

Most Meetings of the Fair

Crowds outside the book fair

By the end of the fair we had attended 31 meetings, plus had numerous impromptu conversations with customers, contacts and publishers both at our stands and at various receptions. We were very happy to spend our Saturday evening with our author Greg Poarch and his family who cooked us an absolutely delicious dinner, certainly a rival to any restaurant food we’ve had this week. As much as we enjoy the fair, it is really nice to have a local contact and to spend some time talking about topics other than publishing. We hope that we were not too jaded company! Greg’s son Loic is hoping to come to Bristol in January to do some work experience with us and we are really looking forward to taking our turn at hosting.

Laura

 

For those that have never been to Frankfurt Book Fair and wonder what it’s like, last year Laura and Tommi filmed every aisle of every hall! Here’s the resultant video:

Peer Review Week 2018

This week is Peer Review Week, an event which aims to promote the vital importance of good peer review in scholarly communications. Peer review is central to what we do as academic publishers, and over the years we’ve written about this topic on the blog a number of times. In celebration of Peer Review Week, here are three of our top blog posts on the subject…

The Worthwhile Challenge of Peer Review

A post giving an overview of what peer review is and why we need it, and how the peer review process works here at Channel View/Multilingual Matters.

Peer Review Guidelines

Peer review is central to academic publishing, yet many academics receive no training on how to do it. In this post our Editorial Director, Anna, offers some guidance on the whats, hows, dos and don’ts of peer review.

Peer Review and the Research Excellence Framework (REF)

A post by one of the editors of our Aspects of Tourism series, Chris Cooper, in which he discusses why scholarly peer review is so important when assessing research.

For more information about Peer Review Week, check out the website here.

Destination Dawlish: A Change of Location for our Head of Production

It’s all change in the MM/CVP office as Sarah, our Head of Production and Commissioning Editor of Channel View titles, is about to move back to her beloved hometown of Dawlish and will be working mostly from home from now on, with monthly visits to the office. We will really miss her and are very sad not to be seeing her on a daily basis. In this post we find out how she’s feeling about the big move…

What will you miss most about coming into the office every day?

My super wonderful colleagues/work family! 😊 We have a lot of fun in the office – I will miss Fridays especially when everyone is in with cakes/doughnuts and Spotify playlists. But will try to come up to Bristol for at least one Friday a month. I’ve worked with everyone (some longer than others!) for a number of years so I’m trying to prepare myself not to see their faces every day – it will be strange and not a welcome thought!

What will you miss about living in Bristol?

It’s a great city to live in – and I will miss many things about city life (including Uber and Deliveroo!) But for Bristol the street art and balloons will be missed. Just lucky I still get to visit regularly.

What are you most looking forward to about moving to Dawlish?

Being back with my crazy-big family will be lovely – and living by the sea again will be ace. I’ve missed it!

What do you think will be the biggest difference working mostly from home?

Well, there will be no-one forced to listen to my wittering apart from me so I will be monitoring sanity levels regularly 😊 I guess just the feeling of togetherness. Thankful for instant messaging though – should make it easier to stay in touch with colleagues and ask quick questions when necessary. Looking forward to sometimes working in my PJs if I feel like it – never felt it was appropriate in the office 🙂

Will you be bringing us scones on a monthly basis?

Of course! But you really have to put jam on first (even though it’s the Cornish way) and pronounce ‘scone’ properly.

Dawlish

We wish Sarah the best of luck with the move and are already looking forward to our first away day in Dawlish!

Top 10 Tips for Filling in Your Author Questionnaire

Anyone that publishes with us will be asked to submit an important document along with their final manuscript – the author questionnaire. In this post we share our top 10 tips for filling it in. 

We look at your AQ in our monthly marketing meeting and use it as a basis for your book’s marketing plan

Your author questionnaire is the place to include all information about your book, including key selling points, ideas for marketing and any marketing contacts you might already have. It’s the starting point for creating our marketing plan for your book so the more information you can provide, the more we can do to promote your book.

  1. Contact details. Please including postal and email addresses for yourself and your co-authors and co-editors. We need to contact you and your co-authors throughout the process and it is helpful to have all your details at the start.
  2. Unique selling points. These help us to focus on what booksellers and customers will find interesting about your book and what makes it different from existing titles. The more points you can provide, the more attractive your book will be.
  3. Readership. Please provide detailed information about the subject interests and level of readers for your book, for example, undergraduate students of sociolinguistics, postgraduate students working in cultural studies or academic researchers interested in tourism and religion. We are looking for information on the main target audience so please don’t include the general reader unless your book is likely to have a large mainstream audience.
  4. Keywords. Think about the sort of search terms people might use when looking for your book. These terms are entered into our database and they are sent out in our data feed to booksellers and retailers.
  5. Conferences. If you’re going to be speaking at or attending a conference, please let us know. We will always try to arrange for publicity for your book to be sent to relevant conferences, particularly if you are giving a talk. It is helpful for us to have as much notice as possible to organise this as it can sometimes take a while to ship books and publicity materials to international conferences.
  6. Social networks. Your own contacts and networks are an invaluable resource. You can post about your book on Facebook, Twitter or other social media sites so that your friends and colleagues know that your book is coming out soon. A few months before publication we will send you a special discount code for preorders so you can encourage people to order the book.
  7. Personal contacts. Please let us know if you have any specific contacts in any national or international media (newspapers, magazines, radio etc) who are likely to review or feature your book. This may not be relevant for all books, but if your book is related to a topic that is often covered in the news then it might be picked up. Similarly, please list any details of relevant organisations, groups or societies which might be interested in your book.
  8. Book prizes. If your book is eligible for any prizes or awards, please let us know. We are always happy to enter your book providing it meets all the entry criteria.
  9. Complimentary copies. We are happy to send up to 5 hard copies and 5 ebooks of your book to people of your choice. We usually suggest that you list influential people in your field who will be interested in your work and may help promote it, but really the choice is yours!
  10. Any other marketing ideas? If you have any other ideas for marketing your book, we are always happy to work with you on these. Just provide any suggestions you might have along with relevant details on the questionnaire and we’ll do our best to make it happen!

If you have any other queries about your author questionnaire, please contact your commissioning editor.

 

Exciting New Sales Developments at MM/CVP

Laura finding some of our books in Powell’s World of Books in Portland

Most of our bookshop sales are via specialist stores and campus bookshops, where an interested reader is most likely to be browsing.  We have always managed these accounts in-house, by sending out catalogues, information sheets and book information to the relevant buyers, and they have mostly ticked along without a great deal of internal involvement. High street book sales are rare as very few of our titles would be picked off the shelves by a casual shopper.

This summer we are publishing Speaking Up by Allyson Jule which is a book about language and gender that has mainstream audience unlike most of our publications which are aimed solely at academic researchers. To reach this audience, we need to ensure that the book gets visibility outside of the academic book trade. It is clear that we would not realise the book’s full market potential if we followed our standard marketing and sales procedures for our academic titles. So, from a marketing perspective, we have enlisted the services of an external PR consultant whose experience will get coverage for the book that might not have been possible by our own efforts alone. From a sales perspective, it is obvious that bookshop presence will be key.

This sparked a discussion about whether it would be sensible for us to take on the services of an external sales force, not just for this title but for all our books. This is something that we do in territories abroad, but we have always managed local relationships ourselves. Making the decision about whether to start such a partnership was not an easy one. Obviously, there are costs involved and the work of the reps needs to bring in enough extra sales to cover the expense of working with them. We had to assess whether there was enough of a market out there that we aren’t able to reach ourselves and if we are better outsourcing efforts to target this market rather than trying to reach the readers ourselves.

Spot our books on the shelves in Blackwell's
Spot our books on the shelves in Blackwell’s

On balance we felt that there is more scope for bookshop sales for our books in the UK, especially for books such as those we publish on bilingualism for parents and teachers, and that the benefits had the potential to far outweigh the arguments against. As such, we are excited to now be working with Compass Academic and to make the most of their expertise and experience in the book trade.

Compass Academic is a team of book reps who call on bookshops, library suppliers, wholesalers and internet booksellers, and maintain relationships with all the key bookselling chains. They will now be taking information about our books to their meetings and will be actively promoting them to both existing and new customers on our behalf. The team will be covering a far broader range of booksellers than we could ever manage ourselves and have longstanding relationships with many of their contacts.

Just as importantly as presenting information about our books to booksellers, Compass will also give us regular market feedback on what is happening in the UK trade market in general and news from specific booksellers. This valuable information will help us better plan our publishing program and respond to developments in the industry.

The publication of Speaking Up was certainly the spark that made us take the leap but we are hopeful that the new partnership will benefit all our publications, across both our imprints.

Laura

Meet our New Intern, Callum

In February this year Callum joined the Channel View Publications/Multilingual Matters team as our new publishing intern. In this post we find out a bit more about him and his work in the world of books and publishing.

What were you doing before you joined us?

Callum at this year’s London Book Fair

I was working as a bookseller for Foyles and as assistant editor for The Cardiff Review, both of which I’m still doing.

Have you always wanted to work in the world of books?

I suppose so, though as a younger teenager I didn’t really read. When I was very young I had visions of being an author which was, I think, just because I didn’t like doing anything much that involved going outside, and to me an author’s life was probably spent indoors, at home, doodling or something similarly inactive. Between the ages of 10 and maybe 16/17 I wasn’t interested in reading at all and only began to come back to books in sixth form and at university (which is lucky, because I was studying English Literature). Since then I figured I may as well play to my strengths, which seem to be in books. So that led to bookselling more than once, working with The Cardiff Review, and now working with Channel View.

What attracted you to the internship initially?

A paid internship is (unfortunately) a rather rare thing. An internship in publishing based outside London is even rarer. I had been looking for experience in publishing for a little while but, like many people, it’s not always the easiest path to follow, short of uprooting your life to relocate and take a hit on your savings. So finding the position at Channel View was a stroke of luck. Also, I think it’s a credit to Channel View that they do run paid internships, when many much larger publishers who I won’t name do not pay their interns. I also liked the idea of working for a small independent business, because it tends to be a more friendly and flexible environment – which has turned out to be the case. Plus I’ll take any excuse to stay in Bristol.

Is publishing what you expected? Are there any surprises?

It actually is pretty much what I expected. Though ideas I had of publishing were usually based on my familiarity with trade publishing, which is obviously a whole different can of worms. Seeing things from the other side of the supply chain in some ways felt like peering behind the curtain. But most of the surprises came from the differences between trade and academic. For example, I had a decent knowledge of the way proofs and advanced reading copies work (from asking publishers for them many times…) but it hadn’t occurred to me that inspection copies would be such a large part of promoting academic books, though it seems obvious now.

Print books or ebooks? What are you reading at the moment?

Queen’s University in Toronto, where Callum studied

Print books, obviously. I have nothing against ebooks but I am a bit of a materialist at heart. Print books are just nice objects and if nothing else a good kind of furnishing for a flat. Even when I was studying in Canada I ended up just throwing away clothes so that I could bring books back on the flight. Naomi Klein’s door-stop of a book This Changes Everything singlehandedly put my bag several pounds over the limit, so that sat on my lap throughout the flight. Though I do wish I had an e-reader specifically for magazines and journals because I don’t really feel the same way about them as objects to collect and they build up rather quickly.

Right now I’m reading a book called My Documents by the Chilean writer Alejandro Zambra. It’s a short story collection published by Fitzcarraldo, who are an amazing publisher that I have a lot of admiration for. I have been putting off reading this one for a while after being recommended it but since I picked it up two days ago I haven’t been able to stop reading it. I’m also reading The Name of the Rose by Umberto Eco, but that’s going a little more slowly, as it’s quite big and rather dense – but I’m enjoying it. And I also read a couple of monthly comics such as Saga by Brian K Vaughan and Fiona Staples.

Do you have a favourite book?

I don’t really like to choose but I adore Mrs Dalloway by Virginia Woolf, Slaughterhouse-five by Kurt Vonnegut Jr., A Wizard of Earthsea by Ursula K Le Guin, and The Lonely City by Olivia Laing. The best book I’ve read so far this year is probably The Cost of Living by Deborah Levy.

The Cardiff Review

What’s your favourite way to spend a day off?

Somehow days off always turn into work days anyway, which is maybe how I like it, since I keep doing it. I end up working through things for The Cardiff Review or trying to work on other projects or practise with the band I play in. If I’ve got nothing on then reading in the morning and spending the afternoon cooking something or other – nothing exciting. I also spend a lot of time at gigs, but you don’t need a day off to do that. Usually days off involve a lot of coffee.

Publishing FAQs: The Marketing Process

The marketing process is managed by me as Head of Marketing and I am assisted by Flo who is Marketing and Publishing Coordinator. Together, we make sure that we publicise each book to booksellers, retailers and individuals as well as across our social media channels. We also produce print catalogues and regular email newsletters to promote our books and ensure we inform relevant organisations and groups. We receive all kinds of queries throughout the marketing process so I’ve attempted to answer some of the most common questions here.

When will you start marketing my book?

Elinor and Flo about to have their monthly marketing meeting

As soon as a book goes into production we begin the marketing process. This will be approximately 6 months before publication. We create an individual marketing plan for each title and incorporate both the commissioning editor and the author’s suggestions. You can read more about this process in Flo’s blog post.

Can I buy copies of my book at a discount?

Yes, as an author you are entitled to a 50% discount on all our titles, including your own book. We will also provide you with a discount flyer for you to send to all your friends and colleagues and take to any talks you are giving or conferences you’re attending.

The price of my book is incorrect on Amazon / My book isn’t available on Amazon. Can you fix this?

We can’t make changes directly to Amazon’s site but if there are any errors such as prices, publication date, title etc we can request for these to be updated as soon as possible. Unfortunately, we’re unable to prompt Amazon to place an order so sometimes your book may be marked as unavailable due to a delay in them ordering stock.

Will my book be on sale in my local Waterstones?

It’s possible that Waterstones will stock your book if it’s a university branch and the book is a course book at your institution. Otherwise it’s unlikely that your book will be available as they stock very few high level academic titles in their high street stores. However, the main sales of our titles come from other sources so please don’t be concerned if your local bookshop isn’t stocking your book.

Will you be marketing my book on social media?

Yes, definitely! We market all our books through our various social media channels. Campaigns are always more successful when the author is involved so we send our authors a detailed guide to marketing on social media at the start of the marketing process.

Can I post about my book on Facebook?

Yes please do! Although we market all our books through our own channels, it’s always far more effective for authors to utilise their own personal contacts to sell their book.

Can you send a review copy of my book to X journal?

We are happy to send review copies of your book to relevant journals and will be asking for suggestions at the start of the marketing process. Please be aware that some journals don’t have a book review section and therefore will be unable to review the book.

Do I have to fill in an author questionnaire?

Yes you do, and your commissioning editor will send it to you at the appropriate time. The information you provide on your author questionnaire is vital for helping us to understand how best to market your book and to reach the appropriate audience. It is also the best way of sharing any of your own existing contacts and any other ideas you have for marketing your book.

Will you be organising a book launch for my book?

We’re not able to organise book launches for every book but if you are organising an event, please let us know so that we can arrange for copies to be sent in good time, and if it’s local or we happen to be in the area, we may even be able to attend. Equally, if there is a conference where a book event is appropriate we would be happy to support you with marketing materials.

Will my book be featured in mainstream media?

Our books do occasionally get picked up in mainstream media but these are exceptions, not the norm. However, if your book relates to a topical or controversial issue that is currently being covered in the media then it’s possible that it can be featured. Any media contacts you have or ideas for publications for us to approach are very helpful.

Can I have a free copy of my book for my mum?

Yes of course! On the author questionnaire you can list people who you would like to receive a copy of your book. We usually suggest that you list influential people in your field who will be interested in your work and may help promote it, but of course you can list your mum as one of your recipients.

Will all the contributors to my book receive a free copy?

What the contributors will receive is stated in the contributor agreements which are signed early in the editorial process. If you have any queries about this, please contact your commissioning editor.

My conference displayWill my book be on display at X conference?

If you have listed the conference on your author questionnaire we will do our best to get some publicity there. Unfortunately we don’t have an unlimited budget and the costs of some conferences are so prohibitive that we’re unable to attend all those that we would like to.

Why isn’t my book going to be published in paperback?

The decision of whether to publish your book in paperback and hardback or hardback only is made by the commissioning editor and the rest of the team. Your commissioning editor is your best contact for this question.

Will my book be listed in your catalogue?

Yes all our recent books will be included in our main catalogue which is printed each year in September. Go to our website to join our mailing list to ensure you receive a copy.

If you have any queries about social media or review copies, please contact Flo at flo@multilingual-matters.com. For all other marketing queries please contact me at elinor@multilingual-matters.com.

Elinor

Goodbye and Bon Voyage to Alice!

Today we said a sad goodbye to Alice, who has been at CVP/MM for a year since starting as an intern last February. In this post Alice reflects on her year with us and reveals what the future has in store for her…

So, sadly my time at Channel View has come to an end. It’s been a great year, having continued working here for seven months after my initial six month internship. This has therefore been my first ‘proper’ job since university and has set the bar high for anything to come!

When I started, Flo guided me through a number of jobs that I could take on – dealing with incoming emails to the info box, keeping our online database up to date, setting up 6 month P&Ls and various other tasks. Since then I’ve been handed other jobs here and there and taken on more responsibility with things like putting books into production and drawing up contracts.

Being in such a small office means I’ve also been able to see how things work and undertaken tasks in most areas of publishing: production, marketing, permissions, editorial and other bits and pieces in between.

There have definitely been a few highlights outside of ‘normal’ work too. Some things that have stood out are: going on days out to two of our printers, Short Run Press and CPI, as well as to the massive Gardners Books wholesaler; eating lots of delicious biscuits and cake; experiencing a ‘Channel View Christmas’; and being introduced to the local Pippins doughnuts at the Friday food market. Most importantly it’s been great working with a group of people that get on so well and have fun while working hard.

Now I am flying off for five months for a bit of an adventure, starting in Colombia and working my way up to Central America before heading to Southeast Asia. Who knows what will come after that, but I want to thank Channel View for having me for the last year – it’s been a great experience!

Thanks Alice for all your hard work and good luck on your travels!